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PowerPoint Slideshow about 'Facebook Ends Test on Explore Feed' - benestrell


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Presentation Transcript
when facebook informed the public that they would

WHEN FACEBOOK INFORMED THE PUBLIC

THAT THEY WOULD FOCUS THEIR

EFFORTS ON USERS BY SHOWING MORE

FEEDS THAT WILL BRING PEOPLE CLOSER

TO FRIENDS AND FAMILIES IN OCTOBER,

THEY CAME UP WITH THE EXPLORE FEED.

THE EXPLORE FEED CONTINUED TO

SHOW BRANDED PAGE CONTENT THAT

USERS ALREADY LIKED OR WITHIN THEIR

INTEREST. THE IDEA WAS TO CREATE A

SEPARATE NEWS FEED FOR POSTS FROM

PAGES.

on 1st march facebook head of news feed adam

ON 1ST MARCH, FACEBOOK HEAD OF NEWS FEED,

ADAM MOSSERI, ANNOUNCED THAT THEY ARE

ENDING THE EXPLORE FEED GLOBALLY. EXPLORE

FEED WAS JUST ONE OF THE INITIATIVES THAT

FACEBOOK TRIED OUT - LIKE REACTIONS, LIVE

VIDEO, AND GIFS- TO NAME A FEW WITH THE DESIRE

TO BUILD A BETTER USER EXPERIENCE. THE SOCIAL

MEDIA PLATFORM, HOWEVER, COMMITTED TO

CONTINUING ITS EFFORTS TO FIND WAYS AND

PRODUCTS THAT WILL ENHANCE THE WAY PEOPLE

CAN CONNECT WITHIN THE CIRCLE OF FAMILY AND

FRIENDS, AND WITH THE INFORMATION THAT IS

VALUABLE TO THEM.

apparently it turned out that people didn t want

APPARENTLY, IT TURNED OUT THAT PEOPLE DIDN'T WANT

TWO DIFFERENT NEWS FEEDS. THE SURVEY IN SIX

COUNTRIES WHERE THE EXPLORE FEED WAS TESTED

SHOWS: (1) PEOPLE WEREN'T SATISFIED WITH THE POSTS

THEY WERE SEEING; AND (2) TWO DIFFERENT NEWS FEEDS

DID NOT HELP THEM CONNECT BETTER TO FAMILY AND

FRIENDS. FACEBOOK CONCLUDES THAT PEOPLE WANTED TO

SEE LESS PUBLIC CONTENT SUCH AS BUSINESS, BRANDS

AND MEDIA POSTS IN THEIR NEWS FEEDS. THEY ALSO GOT

FEEDBACK THAT TWO DIFFERENT NEWS FEEDS MAKE IT

HARDER FOR THEM TO FIND INFORMATION THAT IS

RELEVANT AND IMPORTANT TO THEM. PEOPLE ALSO

DEMANDED A BETTER WAY FACEBOOK WOULD

COMMUNICATE SUCH TESTS. THE COMPANY IS ALREADY

ACTING ON THIS FEEDBACK. IT PROMISED TO EVALUATE

WHERE TO TEST NEW PRODUCTS AND HOW THEY WILL BE

COMMUNICATING SUCH INITIATIVES.

explore feed was also meant for people

EXPLORE FEED WAS

ALSO MEANT FOR

PEOPLE TO DISCOVER

NEW PAGES AND

PUBLIC FIGURES, BUT

FACEBOOK THINKS IT

DIDN'T TURN OUT TO

BE AN EFFECTIVE

CHANNEL FOR

DISCOVERING NEW

CONTENT.

source

SOURCE:

HTTP://DIGITALMARKETINGAUTHORITY.BLOGS

POT.COM/2018/03/FACEBOOK-ENDS-TEST-

ON-EXPLORE-FEED.HTML