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Sony Pictures Television: Powering Entertainment Innovation

Discover the leadership behind Sony Pictures Television, a powerhouse in movies, television, music, and electronics. Delve into their mission to provide top-tier independent studio content and innovative cross-platform entertainment experiences.

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Sony Pictures Television: Powering Entertainment Innovation

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  1. Sony Pictures Television’s core values and strengths People are the soul of our company We are powerful We demand quality We are experts We are innovative We value independence

  2. EXPERIENCE MATTERS

  3. THE POWER OF SONY #1 Brand in the US…as voted by consumers 8 out of the last 10 years #1 in Television…#1 program in syndication, #1 daytime drama, returned more comedies than any other studio #1 in Movies…box office leader in 2007, record 20 #1 openings over past 2 years #1 in Music…4 of the top 10 albums and 5 of the top 10 digital tracks #1 in Electronics…best selling HDTVs (Bravia) and gaming consoles (PlayStation) Electronics

  4. THE POWER OF SONY Games Movies Television Music High Definition Electronics Home Video Online Mobile

  5. SONY PICTURES TELEVISION MISSION STATEMENT Sony Pictures Television is the largest independent studio. We capitalize on that independence by being innovative and nimble in a fast-changing media world. The studio is uniquely organized so that all areas of development, production and distribution are under one roof, facilitating internal coordination and making a user-friendly business environment for our partners.

  6. THE POWER OF SONY PICTURES TELEVISION • #1 independent producer in the U.S • #1 comedy in history • #1 show in syndication • #1 show in network daytime • #1 comedy library in the world • #1 in made-for-TV movies, including 2007 Emmy Winner • #1 pilot-to-pick-up ratio in 2007

  7. EXPERTISE IN “A” LEVEL CONTENT #1 Rated Show in Syndication #1 Comedy in TV History • Top show in syndication history • Generated $3.5bn to-date in off-net revenues • Achieved consistent and valuable time slots that maximized performance • Continues to out-perform its syndication peer group (Home Improvement) and recent syndicated shows (Two and a Half Men) • Currently selling 4th cycle of syndication • An evergreen property entering its 25th season in syndication • Longest running syndicated game show in history • Extended to a multi-platform brand including the leading mobile game • Show continually stays fresh and appeals to new viewers • Production expertise with advertiser/ product integration and sponsorship

  8. EXPERTISE IN “A” LEVEL CONTENT Top Rated Daytime Programs #2 Game Show in Syndication • Entering its 24th season • Most Emmy Awards for Best Game Show (11) • Guinness record for most Emmy wins for any game show (27) • Ranked as #2 game show of all time by TV Guide • Along with Wheel of Fortune, serves as cornerstone of ABC O&O lineups • Y&R is the #1 daytime program for over 1,000 consecutive weeks (Y&R) • Y&R entering its 35th season on CBS • Multiple Emmy winner, including 2007 Best Daytime Drama (Y&R) • Days is the #1 daytime program in its target group (women 18-49)

  9. 22 SHOWS ON-AIR WITH 16 NETWORKS The Young & The Restless Rules of Engagement Power of 10 My Best Friend’s Girl (pilot) Can Openers (pilot) Jesse Stone: Thin Ice (MOW) Comanche Moon (mini) ‘Til Death Canterbury’s Law Sit Down, Shut Up (pilot) Cashmere Mafia Raisin in the Sun (mini) Days of Our Lives Syndication Wheel of Fortune Jeopardy! Judge Hatchett Judge David YoungJudge Maria Lopez Judge Karen Mills (Sep. 08) 10 Items or Less My Boys The Company (miniseries) Dave Caplan Project (pilot) Breaking Bad S.I.S. (pilot/mow) Boondocks Gay Robot (presentation) Gong Show (July ’08) The Gathering (miniseries) The 10th Circle (MOW) Memory Keeper’s Daughter (MOW) Murder in Sin City (MOW) Flirting with Forty (MOW) Drop Dead Diva (pilot) The Shield Rescue Me Damages The Beast (pilot) Danny Fricke (pilot) Spectacular Spider-Man Dragon Tales

  10. WE DISTRIBUTE A WORLD CLASS TV LIBRARY 150,000 episodes from 500 TV series Dramas Comedies Made for TV Movies Action and Daytime

  11. WE DISTRIBUTE A WORLD CLASS FILM LIBRARY Over 4,000 feature films, including 12 Best Pictures Dramas Comedies Best Picture Action

  12. WE LEAD THROUGH INNOVATION “Looking at traditional businesses in new ways” • First syndicated program to shoot in High Definition • First viewer loyalty program; first game show-based mobile game • First game show available exclusively for affiliate websites • First studio to launch a cross-platform VOD channel • First to create original cable programming • First to stream a full TV episode online • First to internationally format a TV show • First to create online minisodes of library shows

  13. MARKETING THAT GETS RESULTS Advertising • Innovative campaigns include 12-page Y&R advertorial in LA Times for 35th anniversary, advertising inserts highlighting Seinfeld’s 4th cycle renewal and multi-platform opportunities • Created campaigns targeted at next generation viewers • “Seinfeld: The Next Generation” cultivates new, young Seinfeld fans through on-air campaigns, UGC contests and college tours AffiliateMarketing Ad Sales Marketing • Provide clients one-of-a-kind portal to navigate and access show info, research, and video • Developed state of the art media kit with compelling graphics and inserts for avails New Media • Full-service new media department within Marketing • Innovative digital campaigns: e-magazine for Cashmere Mafia, “Walt’s Wisdom” viral campaign for Breaking Bad, “So Sue Me” Facebook application for Canterbury’s Law Sony United • Leverage marketing across all Sony companies and assets • Led industry with multi-platform presence at CES “Anytime, Anywhere, Anyscreen” • Celebrities supported Sony branded tie-ins (Jerry Seinfeld, Alex Trebek, Tony Bennett) Publicity • Publicity and media relations through trades, TV, radio, print as well as new media outlets, including blogs, buzz marketing, and web-based content syndication

  14. AD SALES SOLUTIONS FOR MULTIPLE BUSINESSES AND PLATFORMS 5 businesses across 3 platforms – allows SPTAS to create comprehensive advertising solutions with powerful results Syndication Cable Digital • Powerful reach • Best commercial ratings retention • Powerful storytelling with :30s, outstanding value of :10s to boost and maintain awareness • Precision targeting of active, affluent consumers • Tennis: sports and lifestyle • MOJO: upscale, young men • One-to-one communication • Interactive opportunities • Young adults online and on-the-go

  15. INDUSTRY LEADERS IN AD SALES • Day-in, day-out relationships with every major agency • 52 week yearly sales cycle, with constant activity in multiple marketplaces • Industry leader in multi-platform and interactive advertising campaigns • Deliver sponsorship and integration opportunities for advertisers • Strategically reformatted commercial placement to maximize C3 rating and ad revenue • Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales Transactional relationships with over 250 national advertisers, including • Upfront • Scatter • Syndication • Cable • Digital / Mobile • Gaming

  16. AD SALES B2B SITE

  17. THE MOST SUCCESSFUL DISTRIBUTION TEAM • Sony is the only studio organized to manage all distribution under one roof • SPT distributes a world-class library of 150,000 episodes of TV content and over 4,000 feature films • We have driven more success with Seinfeld ($3.5bn in off-net sales) than any other show in syndication history • In the last 10 years, we have syndicated 12 new shows and consistently sold in 95-99% of the country Traditional Digital

  18. SPT DISTRIBUTES FILM AND TV PRODUCT ACROSS ALL PLATFORMS Local TV Stations National Broadcast Networks Cable Channels Broadband Channels(Advertiser / Ad Supported) Mobile Digital(Rental / DST / Subscription) Cable / Satellite / Telco(PPV / VOD / Free VOD) Pay TV Hotels

  19. WE LEAD THE INDUSTRY IN DIGITAL MEDIA Distribution Devices Content Business Models Online Services Film Digital Sell Thru (DST) Owned Video on Demand (IPVOD) Partners TV Subscription Video on Demand (SVOD) Ad Supported Channels Short Form Mobile Carriers Mobile Games

  20. THE POWER OF INDEPENDENCE • We are not controlled by any network or station group and place shows where we will maximize their value • We have relationships with every outlet including all major station groups • We sell aggressively to all 210 markets Syndication Broadcast Cable 1,500 TV stations across the country 5 major broadcast networks 50 different basic or pay cable networks

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