Rhetorics of Style • Official Styles • Academicese/legalese • Engfish
Judith Butler • The move from a structuralist account in which capital is understood to structure social relations in relatively homologous ways to a view of hegemony in which power relations are subject to repetition, convergence, and rearticulation brought the question of temporality into the thinking of structure, and marked a shift from a form of Althusserian theory that takes structural totalities as theoretical objects to one in which the insights into the contingent possibility of structure inaugurate a renewed conception of hegemony as bound up with the contingent sites and strategies of the rearticulation of power.
Pisteis • ethos • pathos • logos
Richard Weaver (1910-1963) • Ideas have Consquences (1948) • The Ethics of Rhetoric (1953) • Language is Sermonic
Kenneth Burke (1897-1993) • Marx, Freud, Nietzsche • Rhetoric: “Symbolic means of inducing cooperation in beings that by nature respond to symbols.”
Wayne C. Booth (1921-2005) • The Rhetoric of Fiction (1961) • A Rhetoric of Irony (1974) • The Company We Keep: An Ethics of Fiction (1988)
Key Passage (xi) • Style is a complex system • Of actions, objects, and behaviors • Used to form messages that • Announce who we are, who we want to be, and who we want to be considered akin to • With rhetorical influence on others • by which power and advantage are negotiated, distributed, and struggled over in society.
“As a system of signs, style undergirds how we structure experience and perception—hence, how we structure our thoroughly capitalized global society” (42).
Components • Primacy of the Text • Imaginary Communities • Market Contexts • Aesthetic Rationales • Stylistic Homologies