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Digital Case Studies. Travel. Spring Creek Ranch Resort. Objective Spring Creek Ranch was looking for a cohesive digital strategy to market their unique resort to their existing customers and reach new desired one’s. Solution
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Spring Creek Ranch Resort Objective Spring Creek Ranch was looking for a cohesive digital strategy to market their unique resort to their existing customers and reach new desired one’s. Solution Our team developed a digital strategy which encompassed four social platforms to help boost visits and create a strong social presence. Step 1 – redesign their Facebook page featuring strategic engagement-boosting posts. Step 2- support this with targeted FB ads to attract new fans. Step 3- design and launch Pinterest, Instagram and Foursquare campaigns, making use of the strengths of each platform. Results • Spring Creek added 2,440 new fans to their FB page, an increase of 155%. • The campaign resulted in more than 200 unique visits (leads) to their site. • Creative content posting attracted an average of 3,790 engaged users each month for 4 months. The efforts have resulted in consistent YOY sales increases.
United Way Of Weld County Objective Develop a platform to capture leads and those who were interested in social programs in Weld County. Solution Using best practices, we created a page with a prominent form and call to action above the fold, enabling people to take a profitable action. Results • Weld County received over 200 inquiries in the first month of the page being live. • Generated 54 new businesses which was ten times the original goal.
Kettering University Case Study Goal: Boost transfer enrollment to increase 2015 Spring applicants • CAMPAIGN DETAILS • How we tackled it: • Six weeks of Display advertising to community colleges, IP Targeting to 2,000 leads, Retargeting off of transfer admission pages • Outreach: 641,806 impressions; 1,623 clicks and 0.25% CTR • Retargeting: 97,720 impressions; 422 clicks and 0.43% CTR • IP Targeting to list of 2,218 names: 54,100 impressions; 93 clicks; 0.17% CTR • Total: • 793,626 impressions; 2,138 clicks and 0.28% average CTR • Creative: • 7 sets of creative that client had running on different weeks
Recrue Case Study: Brothers HVAC HVAC Company Sells 27 Units and Books Out All Technicians, Through Digital Campaign Objective: Brothers HVAC wanted to re-engage their current customer base (audience management) for setting service appointments for winter months at $75 per service call. Secondary objective was to attract new heating and air conditioner customers to grow business. Solution: Three strategies used. One, retargeting from specific site pages that encouraged current customers to sign up for a seasonal HVAC “tune up”, and to re-engage prospective customers. Two, built large market reach to homeowners using select audience networks (Affluent, News & Info, Home Improvement, Home Décor) and behavioral targeting to reach both existing and new customers. Three, IP Targeting – we used their customer list of 15,000 addresses to direct ads to the specifically to those households that purchased from Brothers previously. Results: For current customers, campaign started in October and was stopped on November 7th because every technician was booked for the month. Campaign was re-started in mid-month and ran till December 12th because the technicians schedules were all filled. For new equipment sales the campaign ran continuously and results in the sale of 27 units.
Armalot Case Study Client: A Place To Shoot Location: San Antonio DMA Duration: 3 Months Impression Target: 500,000 • Marketing Goal: • The first segment of targeting included promoting the client’s gun range activities (pistol, rifle, shotgun and archery). The second promoted the retail side and lastly, the third targeted the client’s LTC (license to carry) classes. • Strategy: • Display Advertising on Armalot Private Marketplace – sites that accept gun photos in ads • Mobile and desktop mix • Contextual outreach and Retargeting • Results: • 500,000 impressions delivered • 517 user click engagement • Outreach Click Thru Rate: .17 • Retargeting Click Thru Rate: .28
Transportation Recruitment Case Study Client: Averitt Express Location: Client Selected Locations Duration: 3 months Impressions Sold: 3.5mill/mo (FB-Display-Mobile) URL: www.averittexpress.com • Objective: • Identify current CDL-A Truck Drivers, Regional Runs, Truckload Division, Dry Van, OR Flatbed Company • Driver types within the geography of as far north as Ohio, west to Texas and south to Georgia. • Solution: • Identify & target mobile devices seen at weigh stations, large truck depots and distribution centers. Then, • reach those users with the following strategy: • Mobile: In- App program, supported with custom landing page. • Social: Load Device IDs into FB to then target same audience within their social feeds. • Display: Support the entire program with a targeted campaign focused on travel & logistics for brand • awareness. • Results: • The campaign delivered 3.5mill impressions, and 8,325 clicks to their website for a .24% CTR. • The initial month resulted in 36 applicants, month two increased to 78 and the 3rd month • resulted in 117.
Lead Generation Client: PhysioCare Objective Driving new patients to PT clinic. Also, utilizing detailed targeting to achieve new reach with audience across social and search channels. Solution The team created a digital lead generation strategy targeting potential new clients. First, we launch ads on Facebook and Google. Next, we created targeting methods around ads to attract and drive in new leads. During the entirety of the campaign, we highlighted their ‘Free Injury Screening’ offer. Results Quote from PhysioCare “We have been really busy. Our patient volume has ticked up significantly. We had one long time client mention one of the FB ads.” *Due to the increase in engagement with social and search ads, the traffic into the company became so large and significant that the client had to hire another member to their staff.