K.A.S.A. Business Plan Bristle Blower 2000 Kristin Saltzer Alexis Salerno Staci Wixted Aly Hill

K.A.S.A. Business Plan Bristle Blower 2000 Kristin Saltzer Alexis Salerno Staci Wixted Aly Hill Introduction to Business 90.101.01 November 25, 2008 K.A.S.A. Business Plan

Introducing K.A.S.A. Corporation • Company Overview • Name: Kristin Alexis Staci Aly • Location: Houston, Texas • Product: Bristle Blower 2000 • Form of Business: Corporation K.A.S.A. Business Plan

Company Objectives • Establish the K.A.S.A. brand name as a new, reputable and innovative hairstyling technology company. • Produce a product that will be in high demand and useful to the specific target market and meet all hair drying needs. • Continue to stay on top and competitive in the hairstyling business world, continually designing new, innovative products. K.A.S.A. Business Plan

Vision & Mission Statement • K.A.S.A. focuses on bringing a quality, eco-friendly product to life, sending ease and comfort into the lives of its consumers. No longer will there be struggles when blow-drying hair. • The K.A.S.A. promise is to produce a product in which consumers feel confident in purchasing with many styles, designs and colors to choose from to suite the preferences and specific tastes of each individual. K.A.S.A. Business Plan

Marketing Plan • The Five P’s: • Product: Bristle Blower 2000 • Place: Distributed to retailers around the U.S. Specifically Wal Mart, Kmart, beauty supply stores and beauty salons. • Price: Varies with each model and shape. Base model: $25 Wholesale: $18 K.A.S.A. Business Plan

Marketing Plan • The Five P’s continued: • Promotion: Infomercials, advertisements, company website, use of product in movies/TV shows and endorsements from celebrities. • Specifically endorsed by Tyra Banks and Oprah Winfrey. • People: Target market specifically focuses on women and anyone who struggles drying/styling their hair. K.A.S.A. Business Plan

Commercial/Podcast K.A.S.A. Business Plan

Management Team • K.A.S.A.’s four founding members will hold separate and unique positions • President: Staci Wixted • Vice President: Alexis Salerno • PR/Marketing Director: Kristin Saltzer • Creative Design Director: Aly Hill • Although holding titles of director, Kristin and Aly will still have as much say in company business as Staci and Alexis K.A.S.A. Business Plan

Management Chart President Staci Wixted Vice President Alexis Salerno Finance Director Operations Director Creative Design Director: Aly Hill PR/Marketing Director: Kristin Saltzer Manager of Inventory Control Production Manager Advertising Manager Design Specialist I.T. Director PR Coordinator Manager of Accounting Design Assistant H.R. Director Sales Manager Manager of Financial Planning Customer Service Manager K.A.S.A. Business Plan

Finding Qualified Employees • K.A.S.A. will use online job searching websites such as MonsterJobs.com and CareerBuilder.com to find qualified employees for director and manager positions • Factory personal, maintenance and truck drivers will be selected by responses from newspaper ads K.A.S.A. Business Plan

Selecting Qualified Employees • Multistep Interview Process: • Management will weed through resumes and pick three top candidates for each position • Next will be a telephone interview to establish a candidates professional/personal phone etiquette • A face to face interview will be held with the remaining two candidates which will be the final decision making step K.A.S.A. Business Plan

Human Resource Chart President Staci Wixted Vice President Alexis Salerno Finance Director Operations Director Creative Design Director: Aly Hill PR/Marketing Director: Kristin Saltzer Manager of Inventory Control Production Manager Advertising Manager Design Specialist I.T. Director PR Coordinator Manager of Accounting Design Assistant H.R. Director Sales Manager Manager of Financial Planning Customer Service Manager Tractor Trailer Drivers (4) Electrician Sanitation Specialist Production/Factory Floor Personal (25) Maintenance Workers (2) K.A.S.A. Business Plan

Employee Benefits • Healthcare packages including dental will be available to all employees • Female employees will receive a three month paid maternity leave before dipping into vacation or sick time • After the 90-day trial period, employees will be allotted two weeks paid vacation • Employees will gain a third week after three years and one week for every five years of service there after K.A.S.A. Business Plan

Motivating Employees • K.A.S.A. believes employees will work to their fullest potential if management appreciates a job well done • This theory has enabled the following • Employee of the month recognition • Piece work bonus pay (tax free) • Companywide luncheons bi-weekly to thank employees for a job well done when goals are met K.A.S.A. Business Plan

Financial Plan Spreadsheet K.A.S.A. Business Plan

Financial Plan • Explanation of Financial Plan Chart • A 100,000 sq. ft. space building will be rented for all production/manufacturing needs including office space and four truck bays • VP Alexis Salerno’s family has donated 4 tractor trailer trucks from their car dealership business • This allows for only having to pay for the upkeep of the trucks • $1.2 million will be paid off monthly throughout the first year to cover the cost of robotics technology K.A.S.A. Business Plan

Ethics & Social Responsibilities • Employees: • Equal opportunity of employment • Clean and safe working environment • Fair wages • Health benefits • Job security K.A.S.A. Business Plan

Ethics & Social Responsibilities • Customers: • Produce safe and efficient products • Make pricing reasonable and affordable based off of similar products in the market • Supply a free two-year warranty with every product sold • Introduce a wide range of product variety to fit every need and style K.A.S.A. Business Plan

Ethics & Social Responsibilities • Society: • Introduce a product which reduces the amount of electricity use by half compared to other products of its kind • Use recycled plastic when shaping and modeling the product • Use recycled cardboard for all packaging • Donate 3% of each product sale to charity, specifically, Locks of Love K.A.S.A. Business Plan

Ethics & Social Responsibilities • Investors: • Monthly newsletters and bi-weekly emails will be sent to investors to keep them informed and up-to-date with the companies status • Investors will constantly be reassured the company is keeping up with the set code of ethics K.A.S.A. Business Plan

Code of Ethics K.A.S.A. Business Plan

Key Investors • Oprah Winfrey • Top investor with a total of $5 million • Agreed to add the Bristle Blower 2000 to her famous “Oprah’s Favorite Things” segment • The segment is typically shown around the holiday season • She will give the product away to all audience members with the hope they will purchase the product for Christmas gifts K.A.S.A. Business Plan

Key Investors • Tyra Banks • Invested $3 million • Will promote the product on her talk show as well as the widely watched show American’s Next Top Model • On the show she will have contestants solely use the Bristle Blower 2000 for all hair drying needs K.A.S.A. Business Plan

Key Investors • Three main recycling companies in Texas • Purpose is to help with the “going green” initiative • Will donate any plastic needed to manufacture the product • Will donate any cardboard needed for packaging purposes K.A.S.A. Business Plan

Future Vision • Expand globally • After establishing the K.A.S.A. brand name as prominent name in the industry • After ending the first two years with a profit, the third year of operation could be the year to expand globally • Extensive marketing research will be conducted in specific locations across the globe to see if the product will take off K.A.S.A. Business Plan

Future Vision • Expanding the capabilities of the Bristle Blower 2000 • Eventually K.A.S.A. plans to join with gel and hairspray companies to create a new product • The plan is to have styling product dispensed through tiny holes in the Bristle Blower with the touch of a button • This will combine hair drying power with styling product all in one hand motion K.A.S.A. Business Plan

Bristle Blower 2000Paddle Brush Version Retail: $25 Wholesale: $18 K.A.S.A. Business Plan

Bristle Blower 2000Round Brush Version K.A.S.A. Business Plan

Thank YouK.A.S.A. hopes you have enjoyed this product plan presentationGo buy the Bristle Blower 2000 K.A.S.A. Business Plan

K.A.S.A. Business Plan Bristle Blower 2000 Kristin Saltzer Alexis Salerno Staci Wixted Aly Hill