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American Beef Situation: A Comparative Analysis

Explore the current beef consumption trends in the U.S. and Japan, with a focus on BSE management approaches, consumer confidence levels, and market conditions. Discover the differing BSE cases and risk management strategies adopted by each country. Learn about the conditions influencing Japanese consumers' willingness to purchase U.S. beef and the key factors driving their decisions. Visit wecare.jp for more information and enjoy high-quality American beef!

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American Beef Situation: A Comparative Analysis

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  1. American Beef Presentation for Kanagawa Coop Paul Spencer, U.S. Embassy Tokyo March 27, 2007

  2. U.S. & Japanese Per Capita Beef Consumption(kg per year – carcass basis)

  3. Current Situation in the United States • Beef is a major component of the diet • Consumers confident in regulatory system • Science-based approach to managing BSE risks • BSE outbreaks did no lasting harm to market

  4. Current Situation in Japan • High prices due to limited imports • Less consumer confidence in regulatory system (both U.S. and Japanese) • Beef is a not as big a component of the diet

  5. BSE Chronology

  6. Differing Situations Japan • Number of BSE Cases: 32 • OIE Status: Not Determined. United States • Number of BSE Cases: 3 (one foreign born) • OIE Status: Controlled Risk recommended (to be voted on in May)

  7. Differing Approaches To Risk Management Japan • Uses BSE-testing to guarantee food safety • Tests all animals at slaughter regardless of age United States • Uses BSE-testing for surveillance • Food safety is secured by SRM removal

  8. Selling U.S. Beef In Japan • Beef only allowed from animals 20 months or younger • Over 3,500 restaurants and local supermarkets now sell U.S. beef • Major supermarkets are starting now (Seiyu) • Supply is the major issue but things are getting better

  9. 75% of Japanese Will Buy U.S. Beef N=416 Half will buy with certain basic conditions satisfied.The rest will buyafter observing the situation. 74.8% Source: MacroMill Web Survey (N=416 ・Wave 10) Sep 15-17, 2006

  10. Conditions for Consumers to Purchase US Beef Top 5 Reasons • Japanese Government approves the safety (35.3%) (done) • U.S. Government ensures the safety (25.0%) (done) • Celebrities & academics agreed about safety on TV & print (25.0%) (done) • On the shelves of large supermarkets (18.3%) (done) • U.S. producers explain safety (17.9) (in process)

  11. We Care - Web　Sitewww.wecare.jp

  12. Enjoy American Beef!

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