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Video 0 – Introduction to the eMarketing Flipped Classroom

IBMS Semester 6b Spring 2014 Mr. George Szanto. Video 0 – Introduction to the eMarketing Flipped Classroom. We’re flipping the classroom!. Turning the classroom up side down!. Why are we flipping the classroom?. Can you learn more this way?. How does it work ?.

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Video 0 – Introduction to the eMarketing Flipped Classroom

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  1. IBMS Semester 6b Spring 2014 Mr. George Szanto Video 0 – Introductionto the eMarketingFlipped Classroom

  2. We’reflipping the classroom!

  3. Turning the classroom up side down!

  4. Why are we flipping the classroom? Canyoulearn more this way?

  5. How does itwork? Voettekst

  6. Teaching Methods Used

  7. Required Resources Book ~ $17-25 Read ~ 200 pgs

  8. Required Resources - 2 Access toibmsem.org website

  9. Required Resources - 3 EmarketingStrategy Course Description PDF (on website)

  10. Required Resources - 4 Case HandoutsPDFs ( on website) Voettekst

  11. Case Based Study 11 different cases B2B or G2C or B2C Students are assigned to work on 1 case in pairs

  12. 6 Timed Computerized QuizzesEach Week There is 1 Quiz During WorkshopHighest 5 quiz grades count.

  13. No Cheating on Quizzes All quizzes are open book; free to surf internet; open notes – BUT NO Student to Student communications during quiz.

  14. 6 Workshops - 100 min each Work in pairs Learn from entire class as well

  15. Effort for 2 credits ≈ 56 hours as per IBMS norms

  16. Grading Must get at least 82 pts. on strategy pitch & reflection report to pass class (55%) No its not random!

  17. Class Assignment Deadlines Strategy Video Pitch posted to ibms.org website: June 11th @ 18:00 (failure to meet this deadline means you fail class) Peer reviews of 4 – 5 other strategy video pitches as assigned: June 18th @ 18:00 (failure to meet deadline means you loose 25 pts from your strategy pitch) Personal reflection report: July 2nd @ 18:00

  18. Mainoutside class resource: www.ibmsem.org • Videos: howto log in – use pcn@fonty.nl + pcn password. • How to get help during the week

  19. Do before 1st workshop (~ 3hrs. Work) • Watch video lectures 1-4 • Read ALL of the cases, case instructions • IBMS Semester 6 Emarketing Strategy - Case Analysis Instructions - Rev 3.0

  20. Do before 1stworkshop • IM62 – need 1 student to work alone – who is that? • Look on the ibmsem.org website page Resources – class & workshop instructions & handouts, find your name on the list of cases, and visit the company’s website which is assigned to you

  21. Now What Do I Do Next? (ibmsem.org) Take the background survey (8 questions) first, telling us (the class) what you’re experiences are with eMarketing Strategy (it is anonymous – 5 minutes). Take the initialbackground knowledge quiz NOWto let Mr. Szantoknow the general level of knowledge in this class (5 - 30 min). Password for Quiz: ABSZ224

  22. See you later this week … in workshop 1

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