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UNC Redesign Update August 6, 2009

UNC.edu Redesign Update August 6, 2009. Redesign Process. YOU ARE HERE. Designs Reflect Brand Personality: preeminence – minus the pretension Impart a sense of your culture Balance functionality and Narrative Convey a distinctive look-and-feel. Message. Design One. Design Two. Users

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UNC Redesign Update August 6, 2009

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  1. UNC.edu Redesign Update August 6, 2009

  2. Redesign Process YOU ARE HERE

  3. Designs Reflect Brand Personality: preeminence – minus the pretension Impart a sense of your culture Balance functionality and Narrative Convey a distinctive look-and-feel

  4. Message

  5. Design One

  6. Design Two

  7. Users Diverse set of users with diverse set of needsThe main Web site is proxy to the outside worldand entry point for insiders “Especially for people who haven’t visited the campus, the site is a view into UNC. It has to stand in for the actual campus.” “This is University property. It’s one chance to interface with lots of people who share a common interest. The University should be highlighting interesting things about it.”

  8. Serving Users

  9. User Research

  10. Strategic Guideposts Evoking Narrative: telling your story Increasing Relevance: making your site more relevant Reducing Complexity: designing for a complex environment

  11. Evoking Narrative Illuminate the Carolina experienceConvey your brandHumanize the University

  12. Balancing Functionality and Narrative “There’s no story in the directory page…it’s just a set of links.” “When someone approaches the University’s current Web site, they don’t know anything more about UNC-Chapel Hill from the homepage than they did before they came to the Web site.”

  13. Supporting Features: Narrative Big Story Discover UNC In Pictures Tour UNC Profiles of People

  14. Increasing Relevance Structure content to meet users’ needs Focus on distinct user groups, search and timeliness “On the site, you see an area called ‘Alumni and Parents.’ I never liked how they were grouped together. It doesn’t make sense to me. I often look under Students.”

  15. Site Map Prototype

  16. Card Sorting

  17. Usability Testing

  18. Supporting Features: Relevance Audience in transition sections Today & Tomorrow pages Calendar improvements Portable content widgets Place finder RSS Index

  19. Reducing Complexity Provide a cohesive Web experience across the University Provide tools to campus communicators

  20. Implementation

  21. Templates

  22. Brand Bar Universal asset for all UNC.edu sites

  23. Next Steps Further feedback from campus Design interior pages Additional usability testing Development

  24. Thank You.

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