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Rubbish in Rubbish out: applying good data governance techniques to gain maximum benefit from publisher data. UKSG Conference April 2013. Phil Nicolson. Data Governance . What is Data Governance What is Data Quality The challenges Data governance programme A publisher approach
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Rubbish in Rubbish out: applying good data governance techniques to gain maximum benefit from publisher data UKSG Conference April 2013 Phil Nicolson
Data Governance • What is Data Governance • What is Data Quality • The challenges • Data governance programme • A publisher approach • The outcome: Book author example • ICEDIS • Summary
Data governance “I think that the key issue here, is that the information is probably incorrect, inaccurate and in a form that almost certainly shouldn't have been used” Dr John Thomson cardiologist at Leeds General Infirmary, Sky News 30/3/2013
Data Governance – a definition • Data governance is defined as the processes, policies, standards, organisation, and technologies required to manage and ensure the availability, accessibility, quality, consistency, auditability, and security of data
Data Quality - definitions • Data are of high quality "if they are fit for their intended usesin operations, decision making and planning" • Data are deemed of high quality if they correctly represent the real-world construct to which they refer
Data Quality • Data quality attributes: • Accurate • Reliable • Complete • Appropriate • Timely • Credible • Up-to-date
The challenge: Data Sources • Multiple data sources – ‘system’ data silos • Multiple locations – ‘geographic’ data silos • Data entered through multiple channels • Data entered by different people
The challenge: Data Sources Typical publisher systems: Data can be entered by: • Financial system • CRM/Sales database • Authentication system • Fulfilment • Usage statistics • Submissions system • Author database • ….. • Organisation staff • Authors • Society members • Agents in the supply chain • 3rd party organisations • …..
The challenge: Institutions • UCL: • University College London (UK) • UniversitéCatholique de Louvain (Belgium) • Universidad Cristiana Latinoamericana (Ecuador) • University College Lillebælt (Denmark) • Centro UniversitarioCelsoLisboa (Brazil) • Union County Library (USA) • NPL: • National Physical Laboratory (UK) • National Physical Laboratory (India) • York Uni. • University of York (UK) • York University (Canada) • Northeastern University: • Northeastern University (Boston, USA) • Northeastern University (Shenyang, China)
The challenge: Individuals How can we uniquely identify individuals? Of the 700,000 individuals known to the RSC in 2012 there were: • Smith: • ~1,500 • Jones: • ~1,000 • Li: • >10,000
Biggest obstacle(s) to data quality improvement in your organization? The State of Information and Data Quality 2012 Industry Survey& Report, (IAIDQ) Understanding how Organizations Manage the Quality of their Information and Data Assets. Pierce, Yonke, Malik, Nagaraj
Data Governance – why it is vital “processes, policies, standards… ensure quality and consistency” • Increase consistency and confidence in our decision making • Maximise the income generation potential of our data • Provide excellent customer service • Designating accountability for information quality • Minimising or eliminating re-work • Optimise staff effectiveness • Decreasing the risk of regulatory fines • Improving data security Data is one of the most valuable assets within an organisation
Plan & prioritise • Sponsorship: director level sponsor? • Program management: business or IT driven? • Organisational structure: local, national, international? • Scope: focus on the most important data? • Ownership: who are the business owners of critical data? • New system implementation: protect investment
Plan & prioritise • Resources: dedicated staff? • Funding: which area of the business will fund the program? • Business drivers: what are the major business drivers? • Barriers: what are the main barriers (cultural, funding, resources, priorities etc.) and can they be mitigated
Audit & Analyse • Audit existing data quality • Review all relevant systems • How poor is it? • Incomplete data • Invalid • Out of date • ….
Clean existing data • Prioritise • Quick wins • Highlight progress • What can be automated? • Introduce unique identifiers
Identifiers available • People • International Standard Name Identifier (ISNI) • Open Researcher and Contributor ID (ORCID) • Scopus Author Identifier • ResearcherID • Organisations • International Standard Name Identifier (ISNI) • Ringgold ID • DUNS Number (D&B) and other business and finance IDs • MDR PID Numbers and other marketing IDs • Library of Congress MARC Code List for Organizations
ISNI ISNI Number ISNI Number ISNI is designed to be a “bridge identifier” Party ID 1 Party ID 2 Proprietary Information and/or Metadata Proprietary Information and/or Metadata
Author IDs • ORCID is designed to persistently identify and disambiguate scholarly researchers and attach them to research output • ORCID identifiers utilize a format compliant with the ISNI ISO standard • ISNI has reserved a block of identifiers for use by ORCID, so there will be no overlaps in assignments • Recorded as http://orcid.org/0000-0001-2345-6789 http://about.orcid.org/ http://www.isni.org/
Use cases • Disambiguation of researchers and connection to all their research • Links to contributors, editors, compilers and others involved in the research process • Embed IDs into research workflows and the supply chain • Integrate systems
Institutional IDs • Ringgold is an ISNI Registration Agency • Unique institutional ID number maps data across systems • ISNI numbers should be used across the scholarly supply chain to: • Disambiguate institutional records • Eradicate duplication of data • Map institutions into their hierarchy • Link systems using the institutional ID as the lynchpin
Minimising the impact of data silos • Standard identifiers (both individual and institution) can be used to breakdown silos by enabling better system linking:
Improve data capture • Data quality policy • Web forms • Closer collaboration with 3rd parties to encourage use of industry standard identifiers such as ISNI or ORCID
Data capture - data quality policy • Design to ensure accuracy, quality and consistency • Individual responsibilities: • All staff are responsible for the accuracy and consistency of data • Capture data in such a way that it is uniquely identifiable and easily shared within the organisation and with 3rd parties • Records relating to individuals • Records relating to institutions • Reporting of inaccuracies to Data Owners • Data owners responsibilities: • All source data systems must have a designated Data Owner • Data owner retains overall responsibility for all records within their source data system
Improve data capture – web forms • Required fields • Validation • Address validation – postcode lookup • Institution validation – institution lookup • ‘Internal’ and ‘external’ web form consistency • Language barriers • Help and hints • Free-text fields
On-going monitoring • Dashboards • Regular audits • Metrics – Institutional Linking Rate • Staff awareness • Reporting of errors
A publisher example • Develop a Data Governance Programme • Data ‘champion’ • Engagement – at all levels • Ownership – at all levels • Allocate necessary resources • Guidelines/Policy - Data quality policy • Processes put in place • Education - raise awareness • New staff – training on Data Governance and their wider impact • Change of culture
A publisher example • Ringgold and DataSalonclient • All institutional records contain Ringgold Identifiers • System linking via Individual and Institutional identifiers • Data (both good and bad) visible to all via MasterVision • Use of data governance dashboards • Tidying of existing data • Simple reporting of incorrect data across organisation • New data captured correctly
Author database • Create a data governance dashboard to monitor problem areas: • Book authors with no related institution • Unknown book authors • Author records without an affiliation entry • Author records with commas in the affiliation entry • Book authors without an email address • Book authors with an invalid email address • Correct problem records in existing data • Dashboard clearly highlighted all records of concern and these records were corrected
Author database • Ensure new records are created correctly • Raise staff understanding of the importance of capturing data correctly and the impact it has across the organisation as a whole (data silos) • Training covering data governance • Ensure appropriate Ringgold coverage • Where institutions were discovered in the Author database that didn’t exist within Identify these were reported to Ringgold. This not only means that individual authors can be linked to the new institution but that any individuals in other data sources at the same institution can be linked. This benefits all users of our data and potentially highlights new sales opportunities. • Monitor data quality on an on-going basis • Books data governance dashboard update on a weekly basis.
Author database – results • 10% will never link: • Missing data (old records) • Institution no longer exists • Retired author • Genuinely no related institution • End of process: • 15% increase in authors linked to institutions - information valuable in supporting all areas of the business • Ready for data migration
ICEDIS • The international standards organization EDItEURis working to encourage improvements in the ways that "party" information is communicated • Some parts of the supply chain continue to send unstructured name & address records, making matching, disambiguation and automatic ingest near impossible • ICEDIS has collaborated with EDItEUR to develop a highly structured data model for exchanging names, addresses and standard identifiers. • The group has recently been validating the model by means of a "paper pilot", using a small library of about 100 name & address types • An XML schema and HTML documentation are freely available www.editeur.org www.editeur.org/138/Structured-Name-and-Address-Model info@editeur.org
Summary • Your data is a very valuable asset when managed correctly • Establishing a data governance programme will enable you to gain maximum benefit from that data • Data governance is as much about changing the culture of an organisation as it is about processes and procedures • It will take time but the benefits can be enormous
Thank you Phil Nicolson Data Manager Ringgold Inc. phil.nicolson@ringgold.com