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Display and Consumer Electronics Update

Display and Consumer Electronics Update. Pete Putman, CTS, ISF Publisher, HDTVexpert.com Contributing Editor, Pro AV. Setting The Table. The Stampede Continues. 2006 holiday selling season saw unprecedented price slashing 42-inch 768 plasma TVs - $999 50-inch plasma HDTVs - $1,799

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Display and Consumer Electronics Update

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  1. Display and Consumer Electronics Update Pete Putman, CTS, ISF Publisher, HDTVexpert.com Contributing Editor, Pro AV

  2. Setting The Table

  3. The Stampede Continues • 2006 holiday selling season saw unprecedented price slashing • 42-inch 768 plasma TVs - $999 • 50-inch plasma HDTVs - $1,799 • 50-inch 1080p RPTVs - $1,900 • 57-inch 1080p RPTVs - $2,200 • 60-inch 768p plasma - $3,999 • 50-inch 1080p plasma - $6,500

  4. Selected Prices: January 28 • Vizio P50HDTV10A 768p plasma - $1,500 • Toshiba 50HP66 768p plasma - $1,700 • Panasonic TH-50PX60U 768p plasma - $1,999 • Samsung LNS4692D 768p LCD - $2,249 • Mitsubishi WD65731 1080p DLP - $2,999 • Sharp LC-46D62U 1080p LCD - $2,999 • Vizio VM60P 768p plasma - $2,999 • Philips 63PFP7422D 1080p plasma - $3,499

  5. Consumers Are Savvy • Much of this price-cutting is panic-driven • Manufacturers don’t want to lose share • Consumers have been trained well – now, they expect and wait for lower prices (well, dang…) • Aggressive discounting now for Super Bowl HDTV purchases (last big TV sales event for months!) • “Combo” deals seen with HD DVD players • Toshiba offers $200 discount on HD-A2 ($499 SRP) when purchased with LCD or plasma HDTV

  6. Gems, Newsworthy Items, and Other Finds at CES 2007

  7. CES Highlights • Larger LCD glass cuts at lower prices • More 1080p product (and 1080p confusion) • Lasers are “hot” for RPTVs, pocket projectors • Mobile A-VSB works! (Take that, DVB-H…) • Fast wireless distribution (WiMax) shown • Storage is getting denser and cheaper • Plasma’s got more tricks up its sleeve

  8. Imaging Technology and Displays

  9. Jiffy-Pop Lamps? • Luxim LiFi lamp has no electrodes – works with microwave energy • Claimed life to half-brightness of 20,000 hours • Mix of argon and metal salts has warmer color temperature • Luxim LiFi 265 Watt Lamp

  10. Rocket In The Pocket • Lasers are getting attention! • Novalux showed pocket and super-slim laser projectors • RPTVs being developed by TI and partners as competitive “branded” technology to FPD • Target: December 2007 • Novalux Laser projector demo

  11. But Wait! There’s More! • 8.84-megapixel display • Also from Sharp Gen8 Kameyama fab • Can show still or motion images (120 Hz refresh) • No price or availability yet (OK, stop drooling!) Sharp 64-inch 4K x 2K LCD Monitor

  12. Bragging Rights • Sharp’s is bigger than yours (and yours, and yours…) • Cut on new Gen8 fab in Kameyama, Japan • Motherglass size is almost 7.1’ x 7.8’ (2160mm x 2400mm) - .28” thick • Not a production model – but you never know… Sharp 108-inch LCD HDTV

  13. Number #1 At Being Number #2 • LG 100-inch LCD HDTV • Cut at LGL Gen7 fab in Paju, Korea • Motherglass size is almost 6.4’ x 7.4’ (1950mm x 2250mm) • Concept LCD product, no commercial plans yet • Unique in its class, eh? LG 100-inch LCD HDTV

  14. The Biggest HDTV of All • Optoma 120-inch BigVizion • 1920x1080 rear-projection HDTV • Rough-in design for new construction • Unique tilt-up design for maintenance • SRP: $30,000 Optoma 120-inch BigVizion

  15. Any Day Now…Any Day… LG.Philips 4-inch OELD HDTVs Sony 11-inch OLED HDTVs The OLED industry has been very quiet in 2006…

  16. The “Greening” of Plasma APDC plasma demo at CES 2007, showing 1.5 watts per lumen

  17. Consumer Confusion? Hitachi P50H401 plasma – 1280x1080 Sharp LC-52D82U LCD – 1920x1080 Hitachi calls their product “HD1080”, Sharp’s is “Full 1080 HD”

  18. The Blue Laser Battles

  19. Do Try This At Home! Pioneer BDR-101A Drive You can buy ‘em, but they’ll set you back a few $$$! Toshiba HD-DVD Notebook Drive

  20. Decisively Straddling The Fence • LG BH100 BL Player • Supports both HD DVD and Blu-ray formats • Also red laser player • MSRP: $1,199 • If successful, may be followed by Samsung, 2nd-tier manufacturers Blue laser schizophrenia?

  21. Decisively Straddling The Fence • Warner Media TotalHD • Dual-format blue laser optical disc • Have your BL cake and eat it, too • Price target similar to dual RL/BL DVDs • Who really benefits? Format war? What format war?

  22. Mediating The Conflict • Develop a dual-format consumer • Buys one of each BL player, just to be safe… • Purchases both BL discs of each movie • Watches movies twice to determine which really has best picture and audio quality • Win-win for manufacturers and studios, big box stores, Amazon.com, DVD replicators, NetFlix, etc…

  23. So Who Really Wins? • With a dual-format player, the BL media with most titles and lower prices wins • With dual format BL media, the lowest-cost BL player format wins • Differences between both BL formats and red laser DVD are imperceptible to most consumers using HDTV screens <50 inches at normal viewing distances • There are some very good scaling DVD players out there (Oppo DV-981HD, 1080p output, SRP $299)

  24. Storing Those Bits And Bytes

  25. Packing Some Serious Data InPhase Technologies Holographic DVD writer/reader can write @ 160 Mb/s InPhase Holographic DVD media has capacity of 300 GB DVD capacity is much greater with multiple layers of storage

  26. Beacoup Flash Memory Verbatim 8 GB Flash Drive Verbatim 12 GB Flash Drive Flash drives now have capacity of dual-layer red laser DVDs and are approaching that of single-layer HD DVDs

  27. More Than You Can Shake A Stick At • Hitachi 7K1000 Deskstar • 1 Terabyte of storage inn your desktop PC (and eventually your notebook) • High-speed (7200 rpm) SATA design • 3.5” size • MSRP $399 Hitachi Deskstar 7K1000

  28. Time Shifting “Rocks” Sirius Stiletto Receiver (2 GB) TiVo Series 3 HD DVR (300 GB) Possible RIAA litigation pending against Sirius, TiVo in the clear for now

  29. Gozintas, Gozouttas…

  30. Arrgh, Another Digital Interface! • DisplayPort to replace VGA analog connector • Compatible with DVI-D and HDMI with adapter • Supports HDCP 1.3 layer • Supported by Dell, HP, Intel, Samsung, nVidia, Molex Molex DisplayPort plug and jack

  31. Better Than HDMI? • 1.1 is latest implementation (January 2007) • Up to four scalable “lanes” for video and audio • Direct drive of LCD displays now possible • Auxiliary channel for data, etc. • Multi-channel digital audio support, HDCP layer • Maximum resolution WQXGA (2550x1536) • Maximum bandwidth is 10.7 Gb/s

  32. Cut The Cables • WiMedia was hot at CES 2007 • Ultra WideBand (UWB) protocol • Data rates up to 480 Mb/s • Can be used for PC and CE applications • Creates a Wireless Personal Area Network (WPAN) up to 10 meters in radius • USB, Firewire, and other interfaces canwork through a WiMedia network

  33. Look Mom, No YPbPr Cables! • Wireless home network demo • DVD content sent over UWB link to 42-inch LCD HDTV • Demo bit rate 10 Mb/s max • HD content can also stream (20 Mb/s) Philips UWB receiver module

  34. Odds And Ends

  35. HD For Everyone • JVC GV-HD7 Everio HD • SRP: $1,799 • Records to 60 GB HDD • MPEG2 VBR with maximum BR 30 Mb/s • Uses three 1/5” CCDs • Panasonic, Canon, Sanyo, Sony also showed HDV JVC Everio HD Camcorder (1080i)

  36. But Officer, It’s Just A-VSB… • Samsung demo of mobile DTV using A-VSB standard • Program bit rate 600 kb/s • Lots of FEC and SRS bits sent (latency 8+ seconds) • Total BR for LR mobile display – 3 to 6 Mb/s • Successful mobile VSB reception in culverts, garages, between buildings Samsung A-VSB Demo

  37. An Organization For Everyone • MD-RPTV Association • Started Fall 2006 • Includes JVC, Samsung, Philips, Epson, TI • LCD-TV Association • Started January 2007 • LG.Philips, Micronas, Corning, Syntax Brillian

  38. Meanwhile, Back At The Lab…

  39. Real-World LCD Benchmarks • In a recent test, a review 52-inch LCD monitor delivered 248nits (73 foot-Lamberts) with ANSI (average) contrast measured at 292:1 and peak contrast at 400:1 • Typical black level was .55 nits (3x CRT) • Native resolution – 1920x1080 • Power consumption – 210.9 watts over a 6-hour interval (total of 1.687 kWh)

  40. Real-World LCD Benchmarks • Standard CCFL backlight used (no enhancements) • Raw gamut slightly exceeds REC.709 • Blue undersaturated • Green has too much cyan • Red slightly oversaturated • Tough to match 709 exactly Raw color gamut (uncorrected)

  41. Real-World Plasma Benchmarks • In a recent test, a review 50-inch plasma monitor measured from 70 nits (full white) to 113 nits (small area), with ANSI (average) contrast measured at 701:1 and peak contrast at 905:1 • Typical black level .21 nits (closer to CRT) • Native Resolution – 1920x1080 • Power consumption – 322 watts over a 9-hour interval (total of 3.055 kWh)

  42. Real-World Plasma Benchmarks • Standard PDP phosphor formulations used • Blue close to ideal • Red is over-saturated • Green needs more yellow and less cyan • Closer match to REC.709 gamut than LCD Raw color gamut (uncorrected)

  43. When 1080p Goes Bad • Everyone wants “1080p” in an HDTV • 1080p doesn’t guarantee great pictures • Scaling 480i to 1080p is difficult • De-interlacing must be done cleanly • Both 1080i fields must be processed separately and woven together • If you got a “deal” on a 1080p set, chances are you got shorted on image processing

  44. When 1080p Goes Bad SD cable TV scaled to 1920x1080 ESPN 720p HD scaled to 1920x1080 Scaling of 480i to 1080p is a big problem!

  45. When 1080p Goes Bad SD cable TV scaled to 1920x1080 ESPN 720p HD scaled to 1920x1080 “1080p” doesn’t always mean great pictures…

  46. Questions?

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