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Golf Adds

Golf Adds. Wil Hunemuller Jordan McDonald. The Problem. Problem Lack of fun and entertainment on golf course Feeling disconnected from everything else Game is losing interest with youth. The Product. Small Portable Speaker Cell Phone Charger Limited range in volume and sound

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Golf Adds

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  1. Golf Adds WilHunemuller Jordan McDonald

  2. The Problem • Problem • Lack of fun and entertainment on golf course • Feeling disconnected from everything else • Game is losing interest with youth

  3. The Product • Small Portable Speaker • Cell Phone Charger • Limited range in volume and sound • Allow to listen to music • Connect with the game of golf • Continue to respect the game for others around you

  4. Beginning Business Model

  5. Value Proposition • Pain- Golf has little entertainment, and a phone battery doesn't last very long • Gain- More entertainment on the golf course, a better golf experience, and extra battery life for your phone • Features- Portable speaker with a pocket and a phone charger • MVP- Portable speaker with aux cable

  6. Customer Segments • Pivot: • Target Customers: • From 16-25 • To 16-22

  7. Comparing Customer Archetypes High School Golfer College Golfer • Thinking future plans, college scholarships • Still living with parents, usually not worrying about finances • Seeing only the community that they live in, not much experience outside them • Will be golfing most of spring, summer, and fall • Will be playing with many teammates and friends • Finances will be tight, but will be willing to pay a decent price for this product

  8. Channels • Indirect: • retail stores, online through Amazon, eBay

  9. Customer Relationships • Get • Advertise on media • Look up the number of people look up our product • Keep • Additions • Grow • Different sytles of speakers

  10. Revenue Streams • First thought: cost + markup • Afterwards: Valued price (based on customers, they would buy a little more than the markup and cost of the product

  11. What we did • Talked to customers at the high school and college level • Advertised on social media • Sold 7 speakers in total • Profit- $105

  12. Pivots • Clip on instead of installed into the golf bag • Changed the age of our target customer from 16-25 to 16-22 • Changing the selling goal from 5 speakers to 2 speakers • Sell to customers directly instead of going through sporting goods stores

  13. Lessons Learned • Difficult to pitch the idea that you don’t know the atmosphere • When someone says that they will buy something from you, doesn’t mean that they will when you go to them • It is hard to sell something to someone other than friends and family

  14. Current Business Model

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