Public Relations. An Introduction. A working definition. Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change.
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
controlled by the advertiser, unlike the content of editorial pages or programmes, which are controlled by journalists.
They need to maintain relationships with all those who may work for them, give time or money, raise complaints, or vote for or against them.