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Nail Content Writing & Inspire Readers to Respond
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Nail Content Writing & Inspire Readers to Respond

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  1. nail content writing and inspire your readers to respond FELDMAN CREATIVE

  2. P L A N N I N G OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda W R I T I N G HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G

  3. nail preparation great writing requires great content requires planning

  4. nail ZERO IN ON THE GOAL PLAN& PREPARE

  5. nail ALIGN the specific objective of each piece with the broad objective of the marketing plan PLAN& PREPARE

  6. nail what RESPONSE will you aim for? PLAN& PREPARE

  7. nail how will you deliver value? PLAN& PREPARE what questions will you answer? think: i’m here to help

  8. nail KNOW THE TURF PLAN& PREPARE

  9. nail THE MEDIA WHERE WILL THE INTERACTION BE? WHEN? WHY? PLAN& PREPARE

  10. nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS? PLAN& PREPARE

  11. nail HAVE A MEANINGFUL MESSAGE PLAN& PREPARE

  12. PLAN& PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS

  13. nail HOW WILL YOUR CONTENT BE RELEVANT? PLAN& PREPARE

  14. nail HOW WILL YOU TELL A UNIQUE STORY? PLAN& PREPARE BRAND

  15. it’s time to write it’s time to make your content come alive

  16. HIT YOUR HEADLINE HARD it’s time to make your content come alive

  17. HIT YOUR HEADLINE HARD it’s time to make your content come alive MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE

  18. it’s time to make your content come alive GET OVER yourself

  19. it’s time to make your content come alive GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD

  20. GET THE NOD it’s time to make your content come alive

  21. GET THE NOD it’s time to make your content come alive pose a question make a statement go on a journey together

  22. it’s time to make your content come alive elicit feelings

  23. it’s time to make your content come alive elicit feelings emotions first, reasoning second desires motivations

  24. write to a friend it’s time to make your content come alive

  25. write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive

  26. it’s time to make your content come alive activate with verbs

  27. it’s time to make your content come alive activate with verbs use adjectives economically use verbs with vigor action

  28. it’s time to make your content come alive express yourself

  29. it’s time to make your content come alive express yourself put your fingerprints all over the content find your voice use it

  30. speak HUMAN being it’s time to make your content come alive

  31. speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive

  32. HAVE FUN it’s time to make your content come alive

  33. HAVE FUN lighten up be cheeky use rhetorical questions it’s time to make your content come alive use your sense of humor

  34. it’s time to make your content come alive tell stories

  35. it’s time to make your content come alive tell stories time and place characters conflict resolution storytelling elements

  36. it’s time to make your content come alive arouse

  37. it’s time to make your content come alive arouse make hearts pound build curiosity foreshadow cliffhangers surprise

  38. it’s time to make your content come alive teach

  39. it’s time to make your content come alive teach your mission: educate share your knowledge generously deliver value

  40. call for action don’t say goodbye. tell readers what to do next... it’s time to make your content come alive sign-up share download register try buy

  41. W R I T I N G R E Q U I R E S P R E P A R A T I O N REVIEW C O N T E N T R E Q U I R E S P L A N N I N G

  42. nail it and the reader shall respond

  43. PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com