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Nail Content Writing & Inspire Readers to Respond - PowerPoint PPT Presentation


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Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.

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Nail Content Writing & Inspire Readers to Respond


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    Presentation Transcript
    1. nail content writing and inspire your readers to respond FELDMAN CREATIVE

    2. P L A N N I N G OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda W R I T I N G HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G

    3. nail preparation great writing requires great content requires planning

    4. nail ZERO IN ON THE GOAL PLAN& PREPARE

    5. nail ALIGN the specific objective of each piece with the broad objective of the marketing plan PLAN& PREPARE

    6. nail what RESPONSE will you aim for? PLAN& PREPARE

    7. nail how will you deliver value? PLAN& PREPARE what questions will you answer? think: i’m here to help

    8. nail KNOW THE TURF PLAN& PREPARE

    9. nail THE MEDIA WHERE WILL THE INTERACTION BE? WHEN? WHY? PLAN& PREPARE

    10. nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS? PLAN& PREPARE

    11. nail HAVE A MEANINGFUL MESSAGE PLAN& PREPARE

    12. PLAN& PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS

    13. nail HOW WILL YOUR CONTENT BE RELEVANT? PLAN& PREPARE

    14. nail HOW WILL YOU TELL A UNIQUE STORY? PLAN& PREPARE BRAND

    15. it’s time to write it’s time to make your content come alive

    16. HIT YOUR HEADLINE HARD it’s time to make your content come alive

    17. HIT YOUR HEADLINE HARD it’s time to make your content come alive MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE

    18. it’s time to make your content come alive GET OVER yourself

    19. it’s time to make your content come alive GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD

    20. GET THE NOD it’s time to make your content come alive

    21. GET THE NOD it’s time to make your content come alive pose a question make a statement go on a journey together

    22. it’s time to make your content come alive elicit feelings

    23. it’s time to make your content come alive elicit feelings emotions first, reasoning second desires motivations

    24. write to a friend it’s time to make your content come alive

    25. write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive

    26. it’s time to make your content come alive activate with verbs

    27. it’s time to make your content come alive activate with verbs use adjectives economically use verbs with vigor action

    28. it’s time to make your content come alive express yourself

    29. it’s time to make your content come alive express yourself put your fingerprints all over the content find your voice use it

    30. speak HUMAN being it’s time to make your content come alive

    31. speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive

    32. HAVE FUN it’s time to make your content come alive

    33. HAVE FUN lighten up be cheeky use rhetorical questions it’s time to make your content come alive use your sense of humor

    34. it’s time to make your content come alive tell stories

    35. it’s time to make your content come alive tell stories time and place characters conflict resolution storytelling elements

    36. it’s time to make your content come alive arouse

    37. it’s time to make your content come alive arouse make hearts pound build curiosity foreshadow cliffhangers surprise

    38. it’s time to make your content come alive teach

    39. it’s time to make your content come alive teach your mission: educate share your knowledge generously deliver value

    40. call for action don’t say goodbye. tell readers what to do next... it’s time to make your content come alive sign-up share download register try buy

    41. W R I T I N G R E Q U I R E S P R E P A R A T I O N REVIEW C O N T E N T R E Q U I R E S P L A N N I N G

    42. nail it and the reader shall respond

    43. PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com