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Greater Miami Chamber of Commerce “SEO” Search Engine Optimization Jeff Bouley

Greater Miami Chamber of Commerce “SEO” Search Engine Optimization Jeff Bouley Dir. Consulting Services Doug Brown Sr. Sales Executive. AGENDA. What is search engine optimization? Stats Best Practices Google Walkthrough Supporting Flash content Demo.

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Greater Miami Chamber of Commerce “SEO” Search Engine Optimization Jeff Bouley

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  1. Greater Miami Chamber of Commerce “SEO” Search Engine Optimization Jeff Bouley Dir. Consulting Services Doug Brown Sr. Sales Executive

  2. AGENDA What is search engine optimization? Stats Best Practices Google Walkthrough Supporting Flash content Demo

  3. UNIVERSAL MIND INTRODUCTION • Universal Mind is an elite group of technologists focused on building and optimizing rich Internet applications. • Founded in 2003 • Core team of former Allaire, Macromedia, and Adobe professionals • 40+ highly experienced consultants • National Presence - Our model allows us to pick from the top resources around the country. We are not limited by geography. • Elite Development Staff – Our strict hiring process and reputation attracts and ensures the best. • Inc. 500 winner 2006 & 2007 OBJECTIVE: Universal Mind, means that each one of our consultants shares the knowledge and experience of the collective group — and that our total impact is greater than the combined contributions of its individual members.

  4. SEO…WHAT’S IT ALL ABOUT • Search Engine Optimization is the process of enhancing and improving the quantity and quality of traffic to a web site via a search engine • Terms Associated with SEO • SEO – Search Engine Optimization • SEM – Search Engine Marketing (SEO + PPC etc.) • PR – PageRank, a number denoting the importance of a web page at Google • CPC – Cost Per Click • PPC – Pay Per Click • CTR – Click-through Rate • Landing page – a keyword-focused page • SERP – Search Engine Results Page • ROI – Return On Investment

  5. SEARCH ENGINES BY MARKET SHARE

  6. TOP 10

  7. STATISTICS • Search engines and directories average 300-500 MILLION searches daily • Per Forrester Research, 81% of consumers on the internet find product via search engines • Only 7 % of all sites are visible to search engines (invisible/deep web)

  8. COMCORE STATS- NOVEMBER 2008 Americans conducted 12.3 billion searches at the core search engines. Google Sites handled 7.8 billion core searches, followed by Yahoo! Sites with 2.5 billion and Microsoft Sites with 1 billion.

  9. SEO BARRIERS/BEST PRACTICES • JavaScript menus – use list-based menus instead • Dynamic content (client-side) • Splash pages – low text, high bailout rates (30-70%) • Flash – Universal Mind has solved this challenge

  10. GOOGLE… GET REGISTERED • Meta? • Show them what they’ve won! • Extrapolate the statistics • Don’t forget analytics

  11. OVERCOMING THE “RIA” CHALLENGE • Spiders, bots, etc. are unable to deep link into Flash. • Adobe releases SWF specification to Google and Yahoo • SWF to become first-class citizen in searchable web content • Results (Demo Universalmind.com)

  12. SOURCES • Comscore.com – Nov. 2008 Search Engine Rankings • Websiteoptimization.com • ~Andy King, Organic Search Engine Optimization Best and Worst… • Wikipedia.org – “search engine optimization” • Adobe.com – SWF Searchability FAQ • Google.com – Webmaster tools, Analytics

  13. Q & A • blog.strikefish.com • www.flexcampmiami.com

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