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OVAL Beijing 2013

OVAL Beijing 2013. TEAM. SHUIXIAN. Water. in. Beijing. WHAT. Is polluting the water?. Oil. “Cooking”. 9000 tons per year. 4000L water → 20ml oil. e ating habits Fried Foods. Soap. Chemicals. Smaller. How. To solve problem?. Eco-friendly. Recycle. Water. Oil. Soap.

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OVAL Beijing 2013

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  1. OVAL Beijing 2013 TEAM SHUIXIAN

  2. Water in Beijing

  3. WHAT Is polluting the water?

  4. Oil “Cooking” 9000 tons per year 4000L water → 20ml oil eating habits Fried Foods

  5. Soap • Chemicals Smaller

  6. How To solve problem?

  7. Eco-friendly Recycle Water Oil Soap SoapforHope Soap Chemicals

  8. .1 .1 1 1.7 .2 .1 5.5 7.5 2 1.4 1.7 .1 .1 .1 .2 3 .2 3.4

  9. Small. 10.5cm SoapforHope 3.4 cm

  10. Function Full of Moisture No tight feeling Eco-friendly Less side-effect SoapforHope

  11. Salt Honey NaOH Oil Sugar How To produce water mixture A week

  12. Business Model Oil Restaurant Customers Soap

  13. Business Model (Supplier) Collecting 5000yuan/ton

  14. Business Model (Customer) Off-line commercial trucks Soap for hope Online shopping

  15. Why this market

  16. SoapMarket 20% Green product Mid-priced 49%

  17. SoapMarket Brand Brand Non-brand Mid priced Mid priced Low priced High priced

  18. Female Target Age 25~40 Regular income

  19. Eco-friendly Characteristics of our target • Environment • Socially • responsible • Products • New products New

  20. Market Size 1,967,000 * 0.49 = 963, 830 • 963, 830 * 0.3 = 289,149 (people) Niche Market

  21. Comparative Advantage Price Quality Differentiation

  22. How Operational & Marketing Plan

  23. Short term Operational Plan • Off-line truck sales • On-line sales • Official Website • Fund fromNGO

  24. Short term Marketing Plan • Free soaps • for restaurant • SNS marketing

  25. Mid term Operational Plan • Cooperation with • NGOs

  26. Mid term Marketing Plan • Green Oil Campaign

  27. Long term Operational Plan • Green Certification • system

  28. Long term Marketing Plan • Mouth to Mouth

  29. $? Financial Plan

  30. Cost sheet

  31. Balanced Sheet

  32. Income Statement

  33. Breakeven Analysis

  34. Thank you Q&A

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