Designing and Developing for the Rich Mobile Web. Joe Marini Principal Program Manager Windows Phone [email protected] Agenda. Understanding the Mobile Context What makes mobile different? Guidelines for Building Usable, Engaging, Rich Mobile Web Sites Best Practices
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The Mobile Web isDifferent From the Desktop
Accurate Pointing Device
Large Screen, multiple monitors
Powerful CPU / GPU, Big Disk
Limited / Virtual Keyboard
Finger Pointing Device
Small Screen, which can rotate
Less Capable CPU / GPU, Small Storage
Typically used from fixed, predictable locations
Good for open-ended browsing
Easy to switch among many tasks
User is focused and comfortable
Typically used on-the-go in an unpredictable environment
Good for quick, glanceable information
Focused on discrete individual tasks
User is often distracted or busy
Mobile Web Users Have Different Expectations
Mobile Web users expect immediate access to important information
Mobile Web users expect information to be augmented by the real world – time, place, etc.
Environmental conditions can vary widely – lighting, background noise, network speed, etc.
A user’s surroundings influence how they use a Web application – relative privacy, for example
Creating the Rich Mobile Web
Design for One Web. Design for the Finger.Focus. Be Crisp and Clean. Minimize.
No special content adaptation, result is the desktop site being delivered to the device
Same page is sent to mobile and desktop, styled differently for each
Managed app that uses WebBrowser control to host Web content
Content laid out so it will at least be consumable on a device, special META tags indicate that page is ready for mobile
Parts of site are designed for mobile specifically, kept in separate domain or subfolder, redirected to when necessary
<META name=”HandheldFriendly” content=”true” />
<META name=”MobileOptimized” content=”320” />
<META name=”Viewport” content=”width=device-width” />
IE Mobile supports the following values:IE Windows Phone 7 vs. IE Desktop
Questions and Answers
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