Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Creating a Public Service Announcement(PSA) Basic Home Computer Skills Mrs. Stern
What is a PSA? • Created for a non-profit organization • Is FREE & aired voluntarily by radio and/or TV stations. • Usually a video • Could be print or radio ad
What is the Goal of a PSA • Persuade audience to take action about a service, cause, institution or issue • It must be: • important enough to broadcast • relevant to the broadcast audience
Things to keep in mind Your message should be simple, clear and: • Create awareness of the problem or issue • Show the problem/issue is important • Communicates new information about problem/issue • Promotes a change in behavior • Gives information to people who can influence change in others
More things to keep in mind • Provide accurate information • What tone do you want to create • Serious • Humorous • Sad • Seriousness lends to: credibility/believability
Resources For Public Service Announcements • Ads Council PSAs at Youtube.com • The Ad Council Gallery • Mediacampaign.org
PSA Project • Group project • Identify a topic for a PSA • follow guidelines on worksheet • Create a PSA in iMovie • Present to class