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Creating a Public Service Announcement(PSA) - PowerPoint PPT Presentation

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Creating a Public Service Announcement(PSA)
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  1. Creating a Public Service Announcement(PSA) Basic Home Computer Skills Mrs. Stern

  2. What is a PSA? • Created for a non-profit organization • Is FREE & aired voluntarily by radio and/or TV stations. • Usually a video • Could be print or radio ad

  3. What is the Goal of a PSA • Persuade audience to take action about a service, cause, institution or issue • It must be: • important enough to broadcast • relevant to the broadcast audience

  4. Who is your Audience?

  5. Drug Prevention

  6. Drinking and driving

  7. World Hunger

  8. Second Hand Smoke

  9. NBC:The More You Know series

  10. Things to keep in mind Your message should be simple, clear and: • Create awareness of the problem or issue • Show the problem/issue is important • Communicates new information about problem/issue • Promotes a change in behavior • Gives information to people who can influence change in others

  11. More things to keep in mind • Provide accurate information • What tone do you want to create • Serious • Humorous • Sad • Seriousness lends to: credibility/believability

  12. Resources For Public Service Announcements • Ads Council PSAs at Youtube.com • The Ad Council Gallery • Mediacampaign.org

  13. PSA Project • Group project • Identify a topic for a PSA • follow guidelines on worksheet • Create a PSA in iMovie • Present to class