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BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION

BRAND EXCELLENCE CENTER Country profiles, Market position and Business plans Irina Bazileva 28 April 2010. BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION. 2. Possibilities of regional business development Ability to work out common positioning in the region

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BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION

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  1. BRAND EXCELLENCE CENTERCountry profiles, Market position and Business plansIrina Bazileva28 April 2010

  2. BACKGROUND & BENEFITS OF CONSISTENT DEVELOPMENT OF THE BDO BRAND IN THE REGION BRAND EXCELLENCE CENTER 2 • Possibilities of regional business development • Ability to work out common positioning in the region • Mutual understanding: cultural ties & history of successful economic cooperation among countries of the region • Strengthening market position by using regional credentials • Becoming BDO brand champions

  3. BRAND EXCELLENCE CENTRE ACTIVITIES BRAND EXCELLENCE CENTER 3 • Monthly conference calls • Country profiles • Country brand development presentations • Extranet community • Distribution lists (Industry\Service competence centres – TBD) • Community of interests: forums & blogs (TBD) • User group face-to-face meetings (TBD) • Brand & communications training (TBD)

  4. REGION G OVERVIEW BRAND EXCELLENCE CENTER

  5. REVENUE SPLIT ON AUDIT AND NON-AUDIT SERVICES IN 2009 (IN %) Cyprus Russia Georgia Israel Ukraine Kazakhstan 17 18 22 32 52 57 Non-audit Audit 83 82 78 68 48 43 BRAND EXCELLENCE CENTER

  6. KEY SERVICE OFFERINGS — already done; — ready to start BRAND EXCELLENCE CENTER

  7. KEY & TARGET INDUSTRIES BRAND EXCELLENCE CENTER

  8. MARKETING & BD PROGRAMMES AND TOOLS BRAND EXCELLENCE CENTER

  9. AREAS FOR BEST PRACTICE SHARING • PR activities • Specialized magazines & industry journals • Cross-country event participation • Joint event organization • Joint corporate social responsibility programs (sports sponsoring, etc.) • Common campaigns (e.g. Brand Positioning) • Knowledge & best practice • Qualifications (projects) data base • Best proposals • Industry and service presentations • Templates • Slogans • Image library BRAND EXCELLENCE CENTER 9 • Key regional client programme • Strategic priorities • Priority service offerings • Priority sectors • Industry experience • Credentials & qualifications • Success stories • Industry expertise • Market research • Competitor analysis ― market penetration • Clients & potential clients with regional interests • Publications • Regional industry brochures • Regional reviews • IPO guides

  10. LAUNCHING THE KEY REGIONAL CLIENT PROGRAMME  — market presence; — Headquarters BRAND EXCELLENCE CENTER 10

  11. CONTACT US • BDO refers to all companies in the BDO group in Russia. ZAO BDO, company registered under Russian Federation legislation, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. Each member firm is a separate legal entity. Nothing in the arrangements or rules of the BDO network shall constitute or imply an agency relationship or a partnership between BDO International Limited and/or the member firms of the BDO network. • BDO is the brand name for the BDO network and for each of the BDO Member Firms. 53, bldg. 7, Dubininskaya Str., Moscow, 115054, Russia Tel: +7 (495) 797 5665 Fax: +7 (495) 797 5660 reception@bdo.ru www.bdo.ru

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