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This is Mobile People
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  1. This is Mobile People • Established in Copenhagen January 2002 • Now 10 highly technically skilled people • Independent Software Vendor • Development, services, hosting of mobile search applications • SMS, WAP, Java, Windows Mobile, Symbian, developing i-mode, Blackberry, PalmOS, BREW • Today on 150+ phones • Focus on ‘Mobile Search’ customers: • Launched: Yell (UK), Eniro (SE, FI, DK), Findexa (NO), • Several proposal to YP and other media companies • Focus on high quality GUI • Platform-client solution

  2. Consumer Devices Era 00’s Era 90’s Era 80’s Era 60’s Era 70’s Internet Servers PC & Unix Mini Mainframes New consumer behavior New advertising opportunities From few to many digital media

  3. Mobile is the 4th media screen 100 90 80 70 60 50 40 30 20 10 0 Newspaper TV Internet Mobile 1980 1985 1990 1995 2000 2005 Souce: Daily media consumption in Norway - Telenor

  4. Categorized Info Mobile Internet • IYP • Local • Classified • WWW • Content providers • Service providers ’Search’ ’Local Search’ what, who what e.g. Restaurant e.g. Loan where e.g. Brighton SEARCH SEARCH What is ’mobile search’?

  5. The market …… Mobile Content/Data Services Local Search • 20% of ’Local Search’ is mobile (2008) • All providers of ’Local search’ have mobile presence • ’Mobile Search’ will have it’s own taxonomy 5 BUSD 2009 (Kelsey Group) 250 BUSD 2007 (Nokia) Mobile Search

  6. Search Platform Mobile Search E.g. charging, location and other add-on services MP Smart Client ExternalServicesIntegration • NetworkOperatorServices Query MP Mobile Service Delivery Platform External Services Results Mobile User Query & Filter API Integration Mobile People (MP) Yellow pagesinfosource ContentPartnerinfosources MobileInternetinfosources Otherinfosources

  7. Case: Yell Stage 2: The results Stage 1: Create request OTA £ - Click to dial OTA Stage 3: Map and Directions £ - User pays premium for value add

  8. Opportunities • End-user revenues • Number inquiry • Maps, routes, navigation • New advertiser products and revenues • Pay per call (>15% call rate) • Coupons • Mobile add-words • Push (unique user id) • Viral marketing • New segments and revenues • National advertisers • New users • Get the 15 – 25 year old back as IYP users

  9. Drivers Mobile device evolution Content Personalisation Viral Marketing New advertising channel Barriers Breaking the ice Technology DISTRIBUTION Drivers and barriers

  10. The Vision - 2008 • 20% of ’Local Search’ via mobile • Remarkable new revenue opportunities • Mobile Operators focused on carrier role • Mobile presence for all ’LS’ providers