BILLBOARD • It is a large outdoor advertising structure typically found in high traffic areas. • Derived from the word billing board. • Founded in 1894 by William Donaldson and James Hennagon • Used to present large advertisements to passing pedestrians and drivers. • Designed in such a way that to catch person’s attention and impression very quickly. • Readable in a very short time.
ADVANTAGES OF BILLBOARD ADVERTISING • Visibility • Access to targeted audience • Audience Conversion
TYPES OF BILLBOARD ADVERTISING • Classic or Bulletin boards • Vinyl billboard • Painted billboard • Mobile billboard • Three dimensional billboard • Scented billboard • Digital Billboard
CLASSIC / BULLETIN BILLBOARD • Used for the purpose of advertising for a long period of time. • Usually large in size. • Used in highways as well as streets
VINYL BILLBOARD • Bright in colour • Spray painted with UV resistant paint • Life time - 3 to 5 years • Material used - Polyvinyl chloride • Digitally painted banners made with the help of inkjet printers. • Commonly used as company logos
PAINTED BILLBOARD • Very rarely used • Replaced by graphically printed billboards • Made by manually painting the advertised message and images.
MOBILE BILLBOARD • Used where the target audience is present at a large event. • Placed on top of a moving vehicle
THREE DIMENSIONAL BILLBOARD • Latest type of billboard. • Made in very artistic Form • Image pops out and emphasis on the product is more.
SCENTED BILLBOARD • Extremely rare • Used to pass the scent of the product
DIGITAL BILLBOARDS • Used generally at central business points • Provides maximum brand exposure. • Used to display stock market prices and temperature • Expensive but effective