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Application The Gathering (ATG)

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  1. Application The Gathering(ATG) The thing that you’ve imagined! [Incredibles] KwongTsz Ying, Olivia JeongSeokwon YooSuhyun

  2. Contents PrototypeConceptFeasibility

  3. ATG Lists You’ve just bought ‘Café Americano’!!! • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Loading to ATG

  4. Caffe Americano \3,600 ATG Caffe Latte \4,100 Lists You’ve just bought ‘Café Americano’!!! Caffe Mocha \4,600 • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Caramel Caffe Latte \4,600 Caramel Macchiato \5,100 …

  5. Caffe Americano • Price: \3,600 • Where: Starbucks in 센텀시티 • Server: 김성미 ATG Rating Description In Europe, coffee is essentially espresso – which, in America, isn’t very much coffee. To create a caffèamericano – a coffee… Nutrition Facts Lists You’ve just bought ‘Café Americano’!!! • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? DoutzenKroes Hier, americano is verschrikkelijk!!!!!! … Charlotte Lucy Gainsbourg J'aime cela, si je reviens en France, … …

  6. Caffe Americano \3,400 ATG Lists Caffe Americano \3,800 You’ve just bought ‘Café Americano’!!! Caffe Americano \3,500 • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Caffe Americano \3,600 Caffe Americano \3,300 …

  7. Starbucks 부산 해운대 우 1468 1층 ATG Lists You’ve just bought ‘Café Americano’!!! • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Events Shake a Cup, Share a Story … ATR’s Recommandations!!! Ganga Tandoori Chicken, PalakPaneer, Outback Steakhouse Garlic Rbi-Eye, Kakadu Griller, … …

  8. KiiraKorpi Hän oli paras Server että… ATG Lists You’ve just bought ‘Café Americano’!!! Audrey Tautou Elle servait le café tort de me... Diane Kruger Ich glaube nicht, dass sie… • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Brad Pitt This server was so impressive... 현빈 이 분 커피 추천 잘해 주시는 ...

  9. Comments: I like the 2nd floor of this coffee shop. On the firs_ ATG Lists You’ve just bought ‘Café Americano’!!! • Price: 3,800 Won • Where: Starbucks in 센텀시티 • Rating: • Server: 김성미 • See more details… • Comments? Choose degree of exposedness √ For everyone of ATG Users √ In private

  10. If you have ATG ID, Log in here, or click here to make a new account ATG Application The Gathering Search Product Category Location Rating Server Price Range 0 1M Newest Comments (100+) AvrilLavigne Here, americano is horrible!!!!!!!!!!! … 현빈 이 분 커피 추천 잘해 주시는 듯 ...

  11. Oh, Sweet!But what is this for?

  12. Communication Informative Personal Informative Personal

  13. Comments BUT! Are they reliable? Fake Information MISLEAD people

  14. Idea Provide People with reliable information Over a product/service By qualifying the real customers

  15. In business view… • Collect data from trustful customers Key factor: Customers must not feel they are manupulated • Customer database is expensive and hard to get • Promotion is costly, yet customers don’t pay attention • Will they become • real future customers or not?

  16. Benefits ATG • Feedback • Database • Promotion • HR mgmt • Comments • about • product/service • Reliable information • Fee Firm Users

  17. How can we realize this application?

  18. QR Code • A matrix barcode (or 2-dimensional code) • Readable by • QRscanners • Smart phones with a camera • Webcams • Consists of black modules arranged in a square pattern on white background. 

  19. Why QR Code? • Consumer Recognition • More than a half smartphone users use QR code scanning applications • Breadth and Depth • Printed on a package of product, posters, magazines • Link users directly to a website, Facebook page, YouTube video • Novelty Factor • “what’s this?” element:Scanning process makes everyone curious to participate.

  20. High Capacity Encoding of Data • Stores data in both the vertical and horizontal directions • Store several dozen to several hundred times more information • Handle all types of data, e.g. numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols • URL length: Up to 4,295 characters. A QR Code symbol of this size can encode 300 alphanumeric characters.

  21. High-Speed Reading • Readable from any direction in 360° • 3 specific squares positioned in the corners of the symbol QR-Codes scanners: Can determine the correct way to decode the content within the QR-Code

  22. Small Printout Size • Encode the same amount of data one-tenth the space of a traditional bar code • Allow to print on the bills with limited space

  23. Accessible and Affordable • Retailers’ Viewpoint: • Installation price: Low • QR Code generator: USD30 • QR Code Printer: USD150 • Consumers’ Viewpoint: • All they need is a smart phone • Download a free QR Code Can be accessed by anyoneAffordable