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When developing your marketing strategy, always be mindful of: PowerPoint Presentation
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When developing your marketing strategy, always be mindful of:

When developing your marketing strategy, always be mindful of:

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When developing your marketing strategy, always be mindful of:

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Presentation Transcript

  1. When developing your marketing strategy, always be mindful of: People who will share a common interest and vision funding and sustainability Venues that could be donors as well as recipients Consumers Hospice Nursing homes/Assistive Living Rehab facilities Vendors Donations Repairs/maintenance Referrals VA Hospitals Marketing Strategies

  2. Know your Targeted Market: What do you have to offer? What are the benefits for them? How they can help you? Be specific with your requests and needs Network with those that share Common Vision: Be Visible and Ready to get Involved Be a Partner - Get on Advisory Boards, Councils, etc. Know your Assets and Limitations: Manpower/Staff available Budget Available Resources Are your materials in Accessible formats? Marketing in the AT Reuse Community Some Helpful Tips

  3. STAR ADRS – Lead Agency 21 Branch Locations across the state Four (4) centers- Four major cities consider: resources largest consumer-base issues/concerns (space, donations, transportation, budget, etc.) Jumpstart- Targeted base established with lead agency ADRS (Alabama Dept. of Rehab Services) Goodwill Easter Seals UCP Currently working with a faith-based organization as 5th center to open 2009. Marketing in the AT Reuse Community A Brief History of Alabama’s STAR Reuse Programs

  4. Grassroots Advocacy Program Technet - Group of individuals w/disabilities and/or family members Identified support groups, individuals, programs to target Conducted presentations and training Advocated for inclusion and access and acquisition of AT Training Modules ADSS (Alabama’s aging population) Senior Centers Assistive Living Facilities/Nursing Homes School Systems (incl. Spec. Ed. and Reg. Ed.) Infants & Toddlers (EI and CRS) Marketing in the AT Reuse Community AL Jumpstart Programs

  5. Marketing in the AT Reuse Community

  6. Marketing in the AT Reuse Community

  7. Marketing in the AT Reuse Community

  8. Marketing in the AT Reuse Community

  9. Examples of Marketing in the AT Community Alabama’s STAR Program Ad--Brochure Back Front Center

  10. Examples of Marketing in the AT Community Alabama’s STAR Program Ad

  11. Examples of Marketing in the AT Reuse Community Alabama’s STAR Program Hand Cleaner

  12. Examples of Marketing in the AT Reuse Community Alabama’s STAR Program—FoldingToothbrush Before After STAR Alabama’s Assistive Technology Act Program 1 (800) 782 7656

  13. Examples of Marketing in the AT Reuse Community Alabama’s STAR Program--Magnifier Before After STAR Alabama’s Assistive Technology Act Program 1 (800) 782 7656

  14. UCP Waste Not Program Note Pads Pens Examples of Marketing in the AT Reuse Community

  15. Waste Not cleans, repairs and reutilizes assistive technology and redistributes it free of charge. Items include: To request or donate an item, please contact: therapy@ucphuntsville.org 256.852.5600 2075 Max Luther Drive Huntsville, AL 35810 • Wheelchairs • Scooters • Walkers and Canes • Shower Chairs • Bedside Commodes • Hospital Beds • Transfer Boards • Ramps and Lifts • Computers • Augmentative Communication • Miscellaneous Medical Equipment and Supplies Funding provided by: Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities. Examples of Marketing in the AT Reuse Community UCP Waste Not Program Postcards

  16. UCP Waste Not Program Magnet Examples of Marketing in the AT Reuse Community Alabama’s STAR Program

  17. STAR Christmas Tree Examples of Marketing in the AT Reuse Community Alabama’s STAR Program

  18. Alabama’s STAR Program Examples of Marketing in the AT Reuse Community

  19. Alabama’s Reutilization Centers • Enabling Resources • Goodwill Easter Seals/ Gulf Coast • 2448 Gordon Smith Drive • Mobile, AL 36617 • Phone: (251)471-1581 The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807 Waste Not Program2075 Max Luther Drive NWHuntsville, AL 35810Phone: 256-852-5600Fax: 256-852-6722 The Care Project 2125 East South Blvd. Montgomery, AL 36116 Phone: (334) 288-0240 Birmingham Location Opening October 2009

  20. Alabama’s Reutilization Centers Existing Locations Opening in 2009 ?Future Location

  21. Reutilization Programs October 2007-September 2008 1,840 pieces of AT were reutilized Estimated Savings to Individuals in Alabama $1.4 Million