1 / 14

Driving Your Brand Objectives

Paul Richards Racing. Driving Your Brand Objectives. Why NHRA?. Connection Points. Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US

azia
Download Presentation

Driving Your Brand Objectives

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Paul Richards Racing Driving Your Brand Objectives

  2. Why NHRA? Connection Points • Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US • Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets • Strategically targets a young male audiencebut also has strong female appeal • Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics • Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact • Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture • additional NHRA league information and demographics in appendix

  3. Brand Exposure Mix Your Brand

  4. The Opportunity • Partner with Paul Richards Racing Funny Car teamPromotional & Marketing Rights to our Drivers, Team, Cars & Facility • Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suitsBusiness to Business support to leverage our key business relationships • Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

  5. Funny Car Overview What is Funny Car? • Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing. • Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver • Carbon-fiber body that loosely resembles a production-based automobile • Cover the drag strip in 4 seconds and can exceed 315 mph • The first funny cars were built in the mid-1960s

  6. Dave Richards DRIVER: Paul Richards Racing • Age: 36 • Birthday: June 13, 1978 • Wife: Serena • Children: Leah (born September 24, 2013) • Hobbies: Drag racing, fishing, golf • Home town: Wellington, FL • College: Florida Atlantic University • Licensed in nitro Funny Car: January 20, 2013 • First race: Epping, NH - June, 2013 • Qualified for the field in his first attempt with a time of 4.455 seconds at 267.32 mph • Raced 16 time World Champion Funny Car icon John Force in the first round

  7. Your Car & Trailer Professional NHRA Funny Car & Trailer • Full car body wrapped with Your Brand and color scheme • Brand Reinforcement • New Product Launch/Introduction • Direct Marketing Channel • Call to action • Hospitality booth • Customize brand messaging for each race • Full trailer wrapped with Your Brand and color scheme • Car is transported by trailer all around North America to each race • View 2014 race schedule Here • Dimension of trailer: 53’ • Compare to billboard advertising • More impressions • Mobile

  8. Funny Car Example

  9. Transporter Example (53 ft.)

  10. PR & Social Media Thorough and Consistent Brand Exposure • Public Relations • Custom Tailored Program to Meet Your PR Objectives • Weekly Press Releases • Brand Relevant Stories & Industry Specific Coverage • Targeted Media • Internal Messaging to Employees • Social Media • Daily Updates on Twitter by Team & Drivers • Daily News Posts and Photo Uploads on Facebook by Team & Drivers • Emails to Employees from Drivers with Tune In Messages & Updates

  11. Media Exposure ESPN2 Coverage • Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research 2012 -2013 & ESPN 2013 • Races broadcast same day with replay aired at night • 2013 NHRA Finals average Rating = .48 • Male 25-54: Avg. 621k viewers • 2013 NHRA Qualifying Average Rating = .33 • Male 25-54: Avg. 415,381 viewers • 2014 Schedule

  12. Sponsorship Packages Note: • All sponsorship packages can be catered to your specific needs. • The cost for each sponsorship package below can be negotiated to fit your budget. • Single-race packages are available. • FULL SEASON PRIMARY SPONSOR$1.2m and up • Includes 24 nationally televised events • Maximum exposure on racecar, transporter, team apparel and drivers fire suit • Social media and PR kit included • Corporate events, displays and driver appearances available • MAJOR ASSOCIATE SPONSORSHIP$5k and up • See next page for examples • ASSOCIATE SPONSORSHIP$1.5k and up • See next page for examples

  13. Sponsorship Packages C A B Asides and hood quarter panels B PRIMARY SPONSORSHIP view Abelow MAJOR ASSOCIATE SPONSORSHIP view Bbelow ASSOCIATE SPONSORSHIP view Cbelow

  14. Thank You Dave Richards Co-Owner & Driver Dave@PaulRichardsRacing.com 561.662.6678 Paul Richards Co-Owner Paul@PaulRichardsRacing.com 561.662.6320 We Welcome The Opportunity To Work Together Paul Richards Racing 13557 Barberry Drive Wellington, FL 33414

More Related