Brand Matters: Managing Market Perception of a Transformed Company - PowerPoint PPT Presentation


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2. Marking an Era of Transformation and Growth. Transformation from a traditional commercial bank to a broad-based global financial services companyRadically expanded capabilities via acquisitions and product innovation89 acquisitionsInvestments in technology and people increased penetration of global marketsBroadened our client base on a global basisSolidified and extended our industry leadership positions.

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