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DIGITAL MARKETING

DIGITAL MARKETING CONSIST OF Digital marketing Branding Social media MARKETING Content marketing Email marketing SEARCH ENGINE MARKETING MOBILE MARKETING SEARCH ENGINE OPTIMISATION

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DIGITAL MARKETING

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  1. DIGITAL MARKETING INTRODUCTION What is digital marketing? “‘Digital marketing” is the process of building and maintaining customer relationship through online activities tp facilities the exchange of ideas, product and services that satisfy both the party. Digital marketing engrid all marketing efforts that use an electronic device or the internet. Businesses resist digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers

  2. DIGITAL MARKETING CONSIST OF SEARCH ENGINE OPTIMISATION MOBILE MARKETING Digital marketing Branding SEARCH ENGINE MARKETING Content marketing Email marketing Social media MARKETING

  3. WHAT IS SEO ? Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. TYPES OF SEO • ON PAGE SEO • OFF PAGE SEO

  4. ON PAGE SEO ON Page SEO refers to activities on a website to improve organic visibility. This largely means optimising a website and content to improve the accessibility, relevancy and experience for users. Some of the typical activities include – 1> Keyword Research – Analysing the types of words and frequency used by prospective customers to find a brands services or products. Understanding their intent and a users expectations from their search. 2> Technical Auditing – Ensuring the website can be crawled and indexed, is correctly geo-targeted, and is free from errors or user experience barriers. 3> Onsite Optimisation – Improving the website structure, internal navigation, on-page alignment and content relevancy to help prioritise key areas and target relevant search phrases.

  5. ON PAGE SEO • KEYWORDS RESEARCH • TITLE TAG • META TAG • ANCHOR TAG • ALT TAG • INTERNAL LINKING • DUPLICATE CONTENT CHECKING • SITEMAP CHECK • ROBOTS.Txt VALIDATION • SCHEMA IMPLEMENTATION • LINK PROFILE ANALYSIS • GOOGLE PAGE SPEED TEST • GOOGLE ANALYTICS SETUP • WEBMASTER TOOL SETUP GOOGLE. BING

  6. OFF PAGE SEO Off PAGE SEO refers to activities carried outside of a website to improve organic visibility. This is often referred to as ‘link building’, which aims to increase the number of reputable links from other websites, as search engines use them as a scoring as a vote of trust. Links from websites and pages with more trust, popularity and relevance will pass more value to another website, than an unknown, poor website that isn’t trusted by the search engines. So the quality of a link is the most important signal.

  7. OFF PAGE SEO SEARCH ENGINE SUBMISSION DIRECTORY SUBMISSION PROFILE SUBMISSION OFF PAGE SEO LINK GENERARING LINKS FROM WEBSITES BLOG SUBMISSION ARTICLE SUBMISSION SOCIAL MEDIA SUBMISSION

  8. Google analytics What is google analytics ? Google Analytics is a free web analytics service that provides statistics and basic analytical tools for search engine optimization (seo) and marketing purposes. The service is available to anyone with a Google account.With Google Analytics, you can track ROI for your online marketing.

  9. Google analytics - what does it do ? *Web traffic - -Where visitors came from - How they are navigating through your site . How they navigated from page to page . which pages they stayed on longest or left from the most frequently [“bounce rate} *Conversions Download Page views Registrations *E-commerce Volume of transactions Success of transaction *Adwords performance • Google • Ad word

  10. social media marketing Social media marketing refers to the process of increasingtraffic and attraction through social media • Facebook • Instagram • Youtube • Linkedin • Pinterest • Twitter • whatsapp

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