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Women and Social Media in Canada

Slideshow about Women and Social Media in Canada by Ayelet Baron

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Women and Social Media in Canada

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  1. Women and Social Media in Canada: Getting Connected Ayelet Baron, VP Strategy and Planning Cisco Systems Canada June 2011 ayeletb http://www.linkedin.com/in/ayeletbaron http://blogs.cisco.com/

  2. Canada has some of the highest Internet penetration and social networking usage rates in the world … a hub for communication, information and entertainment

  3. Women and Social Media Worldwide • Globally, women demonstrate higher engagement levels with social networking sites than men • Although men are the majority across the global internet, women spend about 8% more time online • In 2010, 76% of women visited a social networking site compared to 70% of men • Specifically in North American the social networking reach is 91% of women and 87.5% of males

  4. Moms with smartphones spend over 6 hours a day using mobile

  5. Social MediaDemystified

  6. What Social Media is… • Connecting people online • Having conversations and exchanging information • Connecting consumers with brands/Two-way • A way for brands to strengthen communities • Viral, via mobile and web based platforms What Social Media is Not … • Social media is not FREE. Takes time investment and engagement • A strategy • Broadcasting/One-way • The are no real experts or gurus • Driven by tools but people http://linasrivastava.com http://riptideonline.com

  7. For Boomers, this is RadicalFor Generation Y, this is Business As Usual Today’s Reality • Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations • We expect instant, transparent and authentic information • We want to be part of the conversation; we don’t want to be marketed at • We feel overwhelmed by information because we don’t always know how to filter information • Word of mouth and trusted sources are more important than ever http://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/

  8. “It’s about relationships” Andrew Rogers, Head of User Content Development, RBI…http://engagement101.blogspot.com/

  9. The World in 2011 Viral/Organic (Not Paid, Capturing Minds, Reviews, Integration) Two Way Communication (Conversation, Listening, Responding) Relationship Building (Connecting, Conversations, Two-Way Communication) Conversations (Across Domains, Relationships, Open Leadership, Communities)

  10. Getting More Connected

  11. What Do You Find Valuable?

  12. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can-11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet-paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6-9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=160&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

  13. Today’s Currency • Network professionally, • Stay up-to-date with friends and family • Stay up-to-date with groups they belong to • Promote their business • Research products or services (information) • Functional tasks—get information or download, gaming • Stay connected to friends and family http://www.volacci.com/content-strategy http://terryodell.blogspot.com/2011/04/time-management.html

  14. My Experience

  15. A Conversation …

  16. What is Possible …

  17. … globally, women control nearly $12 trillion of the overall $18.4 trillion in consumer spending. By 2014, women will control $15 trillion. ” • - Boston Consulting Group

  18. Breaking through the Invisible Restraints of Society Still Taking Time • Pew Research study found gap in blogs is close—43 per cent of bloggers are female • According to 2009 Harvard Business Review report, 55% of Twitter users are female • Despite both genders tweeting at roughly the same rate, male Twitter users are likely to have more followers than women— despite some evidence suggesting that most unique content originates from female posters … • Does this mean women’s voices are being equally represented? • Social media gives women a voice but influence comes only if women are strategic and collective http://ubyssey.ca/features/women-social-media-public-opinion%E2%80%99s-new-platform

  19. Slave Lake Fire Victims • Support for this tragedy was spear headed by small group of online Edmonton moms who asked for donations through Facebook and Twitter • #YEGhashtag trend to collect donations for the fire victims • Used social media to easily connect women and giving • In merely 4 hours, the group received 5 times the Facebook fans and received constant updates on Twitter – they made a difference!

  20. Why Change?

  21. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin

  22. ayeletb http://www.linkedin.com/in/ayeletbaron

  23. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/

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