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Key trends, challenges,
Ayelet Baron [ayeletb]
Ins4gator, Speaker, Author, Coach
1990: Connec4ng people to informa4on
2000: Connec4ng people to people
The New Consumers are smarter, more empowered,
and more demanding than previous genera4ons
92% empowered, trust
friends and family above all
other forms of adver4sing,
up 18% since 2007
24% since 2009
reviews, up 15%
We trust strangers
you leading with?
#2 – Going back to basics social
#3 – Social is two-‐way: The rela4onship is no longer
down the silos.
#5 – Live your purpose and mission: effec4veness is
the gap between words and ac4ons
OH at Wisdom effec4veness is
the US have a
to deal with ê ê
#6 – Greater transparency effec4veness is
through shared experiences
“Businesses are no longer
the creator of a brand; it
is now co-‐created by
shared experiences and
defined by the results of
online searches and
conversa4ons … social
media has increased the
power of the consumer.”
Commitment Curve: How people change
behavior at work and life
communi4es: The new consumers feel
disconnected and alienated. They seek a
stronger sense of community and belonging.
How does your tribe engage?
#10 – If you have a device and connec4vity, you have
a voice. If you have a voice, you have a choice.
YOUTH connec4vity, you have
“Knowledge is beder than food”
paulisakson.com connec4vity, you have
Let’s Connect! connec4vity, you have