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Pet Care App: Teach Responsibility & Ensure Proper Pet Care

Our mission is to provide pet-owning families with an educational mobile app that teaches kids proper dog care in a fun and interactive way, while ensuring parents that pet chores are performed safely and effectively. Avoid malnourishment, improper medication, dehydration, and lack of exercise with our user-friendly solution.

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Pet Care App: Teach Responsibility & Ensure Proper Pet Care

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  1. The Problem Aaron Cohen

  2. The Problem Aaron Cohen

  3. The Problem Aaron Cohen

  4. Benefits Aaron Cohen

  5. Results of Improper Care -Malnourishment -Improper amounts of medication -Dehydration -Lack of exercise Aaron Cohen

  6. Solution Requirements Educational Organizational User Friendly Aaron Cohen

  7. Mission Statement Our mission is to provide pet-owning families with an educational mobile app, which teaches kids proper dog carein a fun and interactiveway, while ensuring parents that pet chores are performed safely and effectively. Aaron Cohen

  8. Ashley Goldschmid Market Research Thomas Pacelle Marketing & Distribution Aaron Cohen Future Steps & Conclusion Andrew Ulloa Concept & Design Robert Witkowski Finance

  9. Market Research: Parent Survey Ashley Goldschmid

  10. What responsibilities do you want your child to take part in when taking care of a pet? Ashley Goldschmid

  11. Would you use an interactive app (for phones and tablets) that tracks pet chores and teaches your child responsibility? Ashley Goldschmid

  12. Dr. Nicholas Dodman “It is of the utmost importance for kids to be involved with pet care from an early age.” Ashley Goldschmid

  13. Warren Buckleitner Editor and Founder of Children’s Technology Review Former preschool and elementary school teacher Ph.D. in educational psychology Gave insight into app development. Highlighted inportance of differentiating feature. Ashley Goldschmid

  14. Joann Greenfield - Veterinarian “I’ve had multiple people bring in dogs for weight loss only to find out that find out that the kids haven’t been feeding the dogproperly. People also pawn off giving medications which sometimes leads to meds not being given correctly. Tracking on an app might save the dog from an overdose.” Ashley Goldschmid

  15. Market Research Ashley Goldschmid

  16. Ashley Goldschmid

  17. Marion O’Neil “Everyone has to train the dog, not just one person.” “Mental exercise is just as important as physical exercise” “Physical exercise is more than just walking” Ashley Goldschmid

  18. Professor Deborah Laible “The age group that would be best to market to would be children from 6 to 12 years old. Between the ages of 6 and 7 is when children develop the most and become more mature” Ashley Goldschmid

  19. Target Market 50% of households have a family tablet 47% of households own a dog 12.6 millionhouseholds (with kids between 6-12) 2.96 million households Ashley Goldschmid

  20. Target Users Ashley Goldschmid

  21. Target Buyers Ashley Goldschmid

  22. Current Solutions: Chore Hero $2.99 Ashley Goldschmid

  23. Current Solutions Free Ashley Goldschmid

  24. Professor Naomi Rothman “You should strive for a more intrinsic motivation rather than extrinsic because this would allow the children to obtain qualities that would help them when they had to do homework and other chores.” Ashley Goldschmid

  25. Current Solutions: Pet Dossier $1.99 Ashley Goldschmid

  26. Current Solutions $2.99 Ashley Goldschmid

  27. Competitive Analysis Ashley Goldschmid

  28. Competitive Analysis Market Gap Ashley Goldschmid

  29. Customer Needs Teach Responsibility Fun and Interactive Kid Friendly Parent Involvement Intrinsic Motivation Ashley Goldschmid

  30. Ashley Goldschmid Market Research Thomas Pacelle Marketing & Distribution Aaron Cohen Future Steps & Conclusion Andrew Ulloa Concept & Design Robert Witkowski Finance

  31. App Design Andrew Ulloa

  32. Home App Flowchart Parents Play School Games Set Goals Tricks Routes Food & Water Medical Plan Routes Prior Tasks Andrew Ulloa

  33. App Design Andrew Ulloa

  34. Home App Flowchart Parents Play School Games Set Goals Tricks Routes Food & Water Medical Plan Routes Prior Tasks Andrew Ulloa

  35. App Design Andrew Ulloa

  36. Home App Flowchart Parents Play School Games Set Goals Tricks Routes Food & Water Medical Plan Routes Prior tasks Andrew Ulloa

  37. App Design Andrew Ulloa

  38. Home App Flowchart Play School Parents Tricks Games Food & Water Routes Set Goals Medical Plan Routes Prior Tasks Andrew Ulloa

  39. Reverse Engineering Andrew Ulloa

  40. Reverse Engineering What we learned: • Leash Specifications • Bill of Materials • Placement of sensor Andrew Ulloa

  41. Leash Design Andrew Ulloa

  42. Leash Design Bluetooth Connectivity Chip Andrew Ulloa

  43. Intellectual Property “Reduction of false alarms in asset tracking” US20130033375 A1 Andrew Ulloa

  44. Leash Design -Chris Herbert and Christian Smith both studied at the University of California Santa Barbara -Wallet TrackR Technology: App for GPS data and bluetooth proximity sensor Andrew Ulloa

  45. Andrew Ulloa

  46. Bill of Materials - Leash Andrew Ulloa

  47. Cost of App Development Andrew Ulloa

  48. Cost of Goods Sold Andrew Ulloa

  49. Thomas Pacelle Marketing & Distribution Ashley Goldschmid Market Research Aaron Cohen Future Steps & Conclusion Andrew Ulloa Concept & Design Robert Witkowski Finance

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