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Step By Step Guide To Inbound Marketing Campaigns - PowerPoint PPT Presentation


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Step By Step Guide To Inbound Marketing Campaigns. Offer. Develop Targeted Offer to Generate New Email Contacts. Analyze. LP + CTA. Do Marketing Like. Advertise Offer On Your Website. Automate Follow-up Emails. Social . LN. Market Offer to Existing Contacts. Blog. Email.

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Step By Step Guide To Inbound Marketing Campaigns


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    Presentation Transcript
    slide2

    Offer

    Develop Targeted Offer to Generate New Email Contacts

    Analyze

    LP + CTA

    Do Marketing Like

    Advertise Offer On Your Website

    Automate Follow-up Emails

    Social

    LN

    Market Offer to Existing Contacts

    Blog

    Email

    Attract Leads Through Blogging

    Use Social Media To Promote

    Measure Every Element with Analytics

    slide3

    More Traffic

    Offer

    Blog To Attract Visitors & Leads.

    Analyze

    LP + CTA

    Use Social Media to Promote Offers and Blog Posts

    More Leads

    Targeted Offers Generate Leads, Prospects & Customers.

    Social

    LN

    Landing Page & Call To Actions Promote the Offer.

    More Customers

    Blog

    Email

    Automated Emails Guarantee Follow Up with Contacts.

    Email Blasts Advertises Offer to Existing Contacts.

    Measure & Analyze

    Analytics Measure, Analyze and Improve Each Campaign Element.

    measure each campaign element
    Measure Each Campaign Element

    Analyze

    • Email Blasts
    • Opens =
    • Open Rate =
    • Click Through Rate =
    • Reconversions =
    • Customers =
    • Blog Posts
    • Page Views =
    • Inbound Links =
    • Leads =
    • Customers =
    • Social Media Posts
    • Clicks =
    • Shares / Retweets =
    • Leads =
    • Customers =
    • Landing Pages
    • Conversion Rate =
    • Total Submissions =
    • New Leads =
    • Customers =
    • Call to Action Buttons
    • Views to Clicks Rate =
    • Clicks to Submissions Rate =
    • Views to Submissions Rate =
    • Lead Nurturing Emails
    • Opens =
    • Open Rate =
    • Click Through Rate =
    • Reconversions =
    • Customers =
    slide16

    HubSpot Guide to Internet Marketing

    Inbound Marketing Campaign

    slide17

    Campaign

    Resources

    Tutorials and How to Guides

    slide18

    Maximize Your HubSpot Subscription with

    Inbound Marketing Campaigns

    Offer

    Analyze

    LP + CTA

    More Traffic

    Blog Articles Attract Organic and Social Media Traffic.

    Social Media Scheduling Promotes Offer and Blog Articles.

    Social

    LN

    More Leads

    Targeted Offers Generate Leads, Prospects & Customers.

    Landing Page & Call To Actions Promote the Offer.

    Blog

    Email

    More Customers

    Automated Emails Guarantee Follow Up with Contacts.

    Email Blasts Advertises Offer to Existing Contacts.

    Measure & Analyze

    Analytics Measure, Analyze and Improve Each Campaign Element.

    resources for creating offers
    Resources for Creating Offers
    • Tutorials:
    • TUTORIAL: How to create an offer that generates leads
    • eBooks:
    • Guide to Killer Content Creation
    • Articles:
    • 25 Clever Ways to Grow Your Email Marketing List
    • How to Create Marketing Offers That Don't Fall Flat
    • Worksheets:
    • 13 Ways To Create New Offers
    • Templates:
    • Marketing Offer Templates

    Download Guide

    resources for landing pages
    Resources for Landing Pages
    • Tutorials:
    • TUTORIAL: How To Create Landing Pages On HubSpot
    • eBooks:
    • An Introductory Guide to Landing Pages
    • How To Optimize Landing Pages
    • Articles:
    • Why Landing Pages Are an Indispensable Part of Marketing
    • 7 Point Checklist for Powerful Landing Page Copy
    • 5 Foolproof Ways to Prevent Landing Page Abandonment
    • 9 Must-Haves For the Perfect Landing Page
    • How Long Should Your Landing Page Forms Be?

    Download Guide

    resources for call to actions
    Resources for Call To Actions
    • Tutorials:
    • TUTORIAL: How to create a Call to Action (CTA)
    • eBooks:
    • An Introduction To Effective Calls-To-Action
    • Articles:
    • 13 Sloppy Mistakes You're Making With Your Calls-to-Action
    • How to Master the Design of Compelling Calls-to-Action
    • How to Write Call-to-Action Copy That Gets Visitors Clicking
    • 12 Critical Elements Every Homepage Must Have [Infographic]
    • 4 Types of Calls-to-Action You Need for Marketing Success

    Download Guide

    resources for lead nurturing workflows
    Resources for Lead Nurturing Workflows
    • Tutorials:
    • TUTORIAL: How to set up workflows to create lead nurturing campaigns
    • TUTORIAL: How To Turn Leads Into Customers
    • eBooks:
    • How To Use Lead Nurturing For Smarter Marketing
    • Articles:
    • 6 Lead Nurturing Emails Every Business Should Send
    • 5 Steps for Creating Successful Lead Nurturing Campaigns
    • How to Tailor Lead Nurturing Content to Suit Individual Personas
    • 8 Ways to Integrate Social Media Into Your Lead Nurturing Campaigns

    Download Guide

    resources for email marketing
    Resources for Email Marketing
    • Tutorials:
    • TUTORIAL: How to create and send an email in HubSpot
    • TUTORIAL: How to segment your contacts to create email lists
    • eBooks:
    • Optimizing Email Marketing For Conversions
    • How to Execute & Measure Successful Email Marketing
    • Articles:
    • The 9 Must-Have Components of Compelling Email Copy
    • 7 Expert Email Marketing Tips You're Probably Missing Out On
    • Why List Segmentation Matters in Email Marketing
    • 9 Examples of Beautiful Email Marketing
    • 10 Simply Awesome Examples of Email Marketing
    • How to Improve Your Email Marketing With an Integrated Approach

    Download Guide

    resources for blogging
    Resources for Blogging
    • Tutorials:
    • TUTORIAL: How to use the Blog tool to create new content
    • eBooks:
    • Introduction to Business Blogging
    • Easy Fixes To Business Blogging Mistakes
    • Articles:
    • Read The Latest Articles from HubSpot Blog
    • 12 Business Blogging Shortcuts for Time-Crunched Marketers
    • How to Write Stellar How-To Posts for Your Business Blog
    • 9 Ways to Increase Visibility for Your Best Blog Content
    • Top 10 Qualities of High-Quality List Posts
    • 20 Simple Ways to Boost Blog Subscribers
    • 10 Amazing Blogs About Blogging to Start Reading Now
    • 9 Questions To Ask Before Hiring a Freelance Blogger
    • How To Hire to A Rockstar To Manage Your Blog
    • Worksheet:
    • The Blogging Worksheet

    Download Guide

    resources for social media
    Resources for Social Media
    • Tutorials:
    • TUTORIAL: How to set up your social media tools & link your social media accounts to HubSpot
    • TUTORIAL: How to use the social media publishing tool to promote your content
    • eBooks:
    • 10 Step Guide To Social Link Building
    • How to Enhance Your Internet Presence with Social Media
    • Articles:
    • 30 Brilliant Social Media Marketing Tips From 2011
    • 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    • How to Cultivate a Company-Wide Social Media Culture
    • Why You Need Social Media, Even if Your Customers Don't

    Download Guide

    resources for analytics measurement
    Resources for Analytics & Measurement
    • Tutorials:
    • TUTORIAL: How to measure your site traffic
    • TUTORIAL: How to track your leads
    • TUTORIAL: How to track your customers
    • eBooks:
    • An Introduction to Inbound Marketing Analytics
    • How to Unlock The ROI Of Your Marketing With Analytics
    • Webinar:
    • The Science of Analytics Webinar
    • Worksheet:
    • Monthly Marketing Report
    • Free Tool:
    • Marketing Grader

    Download Guide

    slide27

    Offer

    Print This Slide And

    Hang Above Your Desk!

    Develop Targeted Offer to Generate New Email Contacts

    How To Use

    Analyze

    LP + CTA

    Advertise Offer On Your Website

    Automate Follow-up Emails

    Social

    LN

    Market Offer to Existing Contacts

    Blog

    Email

    Attract Leads Through Blogging

    Use Social Media To Promote

    Measure Every Element with Analytics