It’s Not Only What You Know: It’s How You Use it to Achieve Your Professional Goals

1. Open Lecture • Royal School of Library and Information Science • 21 March 2014 It’s Not Only What You Know: It’s How You Use it to Achieve Your Professional Goals Lynn Silipigni Connaway, Ph.D. Senior Research Scientist, OCLC Research Chair of Excellence, Departmento de Biblioteconomía y Documentación Universidad Carlos III de Madrid connawal@oclc.org @LynnConnaway

2. The Learning Black Market (White & Connaway, 2011) “It’s like a taboo I guess with all teachers, they just all say – you know, when they explain the paper they always say, ‘Don’t use Wikipedia.’” (USU7, Female, Age 19, Political Science)

3. Sources are overwhelmingly digital (Connaway, Lanclos and Hood 2013)

4. “The majority of the population does not use libraries to get information” (Connaway, 2013)

6. “I find Google a lot easier…so many journals come up and when you look at the first ten and they just don’t make any sense. I, kind of, give up.” (USU7, Female Age 19)

7. The word “librarian” only mentioned once in original interviews by Emerging Stage participants as a source of information One participant referred to “a lady in the library who helps you find things” (USU5, Male, Age 19, Systems Engineering)

8. Digital Visitors and Residents: What Motivates Engagement with the Digital Information Environment? Supported by

9. Understanding how learners are engaging and learning with technology can influence improvements in supporting and delivering … • - digital literacy • - content and infrastructure • usability p. 3 Pole-charts by participants at a V&R event at the 2012 EDUCAUSE conference http://atkinsanthro.blogspot.com/2012/11/educause-2012-part-second.html

11. Convenience trumps all other reasons for selecting and using a source (Connaway, Lanclos, & Hood 2013)

12. Seeking Synchronicity: Evaluating Virtual Reference Services from User, Non-User and Librarian Perspectives

13. Librarians reported that VRS were slightly busier than FtF services

14. Cyber Synergy: Seeking Sustainability through Collaboration between Virtual Reference and Social Q&A Sites

15. Provide evidence for modeling ways for collaboration between Virtual Reference Services (VRS) & Social Question & Answer Sites (SQA) (Radford et al., 2013)

18. Academic Honors and Appointments 

21. 25,900+ OCLC member libraries, archives and museums around the world

22. OCLC Research Dublin, Ohio 30 Leiden, Netherlands San Mateo, California 3 12

23. Engaging the Library and Archive Community for Shared Research, Development, and Support

25. OCLC Research Collaborations with LIS/iSchools • Seeking Synchronicity & Cyber Synergy (Funded by IMLS) Rutgers University • Visiting Scholar & User-Centered Design of a Recommender System for a 'Universal' Library Catalogue(Funded by AHRC) University of Sheffield • Chair of Excellence. Universidad Carlos III de Madrid • Visiting Scholar. Royal School of LIS

26. We Publish, Present, and Host • We publish regularly, and provide a venue for interesting and engaging presenters through our distinguished speakers series.

27. Activities and ThemesUser Behavior Studies & Synthesis Focus • Study the behavior of library users to determine their perceptions and information usage habits of a variety of reference services. • Help libraries calibrate their services around a completely new set of user expectations shaped by consumer technologies. Goals • Provide the library community with behavioral evidence on users' perceptions, habits and requirements • Identify and share recommendations on how to better serve library users' needs now and in the future. • Encourage design of future library services to be all about the user. Our efforts in this theme are amplified by strategic partnerships.

28. Sexiest Jobs of the 21st Century “Data scientists are very much in demand as companies grapple with the challenge of making valuable discoveries from Big Data. They’re often exotic, coming from data-oriented scientific backgrounds rather than MBA programs. And they tend to be mavericks, moving between business and IT colleagues and challenging the perspectives of both.” Patil , 2013

29. Data Scientist Job Postings

30. Microsoft ClipArt “Access to information is ubiquitous and information permeates all aspects of our lives” (Moran and Marchionini, 2012)

31. Create Your Perfect Job • Know yourself • Work hard • Communicate • Be creative • Question • Be flexible and adaptable • Prove your capabilities • Promote/sell yourself • Network BiblioteketKulturværftet, Helsingor • Be passionate

32. “…what makes someone hot isn’t professionalism. It’s passion.” (Patil , 2013)

33. References Case, Donald O. 2012. Looking For Information: A Survey of Research on Information Seeking, Needs, and Behavior. Bingley: Emerald. Connaway, L. S. 2013. “Meeting the expectations of the community: The engagement-centered library.” In J. Janes (Ed.), Library 2020: Today’s leading visionaries describe tomorrow’s library (pp. 83-88). Lanham, MD: Scarecrow Press. Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. 2011. “’If it is too inconvenient I’m not going after it: Convenience as a critical factor in information-seeking behaviors. Library & Information Science Research 33, no. 3: 179-190. Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. 2013. “I always stick with the first thing that comes up on Google…” Where people go for information, what they use, and why. Accepted for publication, EDUCAUSE Review Online. Connaway, Lynn Silipigni, Donna Lanclos, and Erin M. Hood. 2013. “I find Google a lot easier than going to the library website.” Imagine ways to innovate and inspire students to use the academic library. Proceedings of the Association of College & Research Libraries (ACRL) 2013 conference, April 10-13, 2013, Indianapolis, IN. http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/2013/papers/Connaway_Google.pdf. Connaway, Lynn Silipigni, Timothy J. Dickey, and Marie L. Radford. 2011. “’If it is too inconvenient I’m not going after it: Convenience as a critical factor in information-seeking behaviors. Library & Information Science Research 33, no. 3: 179-190.

34. References Connaway, L. S., & Radford, M. L. (2011). Seeking synchronicity: Revelations and recommendations for virtual reference. Dublin, OH: OCLC Research. [Available: http://www.oclc.org/reports/synchronicity/full.pdf] Connaway, Lynn Silipigni, David White, Donna Lanclos, and Alison Le Cornu. 2013. Visitors and residents: What motivates engagement with the digital information environment? Information Research 18, no. 1. http://informationr.net/ir/18-1/infres181.html. De Rosa, C. 2010. Perceptions of libraries: A report to the OCLC membership. Dublin, OH: OCLC Online Computer Library Center. "Libraries, MOOCs and online learning." 2014. OCLC: Worldwide, member-owned library cooperative. http://www.oclc.org Moran B.B., and Marchionini G. 2012. "Information professionals 2050: Educating the next generation of information professionals". Information Services and Use. 32 (3-4): 95-100. Patil, DJ. 2013. "HBR Blog Network." Harvard Business Review. http://blogs.hbr.org/2013/11/still-the-sexiest-profession-alive/ Radford, M. L., & Connaway, L. S. (2013). Not dead yet! A longitudinal study of query type and ready reference accuracy in live chat and IM reference. Library & Information Science Research,35(1), 2-13. [Available: http://www.oclc.org/resources/research/publications/library/2012/radford-connaway-lisr.pdf] (Winner of the ALISE/Bohdan S. Wynar Research Paper Competition of the 2013 ALISE Awards)

35. References Radford, Marie L., and Lynn SilipigniConnaway. 2005–2008a. Seeking synchronicity: Evaluating virtual reference services from user, non-user, and librarian perspectives. Funded by the Institute of Museum and Library Services (IMLS). http://www.oclc.org/research/activities/synchronicity/. Radford, Marie L., Lynn SilipigniConnaway, Stephanie Mikitish, Mark Alpert, Chirag Shah, and Nicole A. Cooke. 2013. Conceptualizing Collaboration & Community in Virtual Reference & Social Q&A. Presented at CoLIS 8 Conference on Conceptions of Library and Information Science, 19-22 August 2013, Copenhagen, (Denmark). Radford, M. L., Connaway, L. S., & Shah, C. (2011-2013). Cyber Synergy: Seeking sustainability through collaboration between virtual reference and social Q&A sites. Retrieved from: http://oclc.org/research/activities/synergy.html Saunders, Laura. 2012. Faculty perspectives on information literacy as a student learning outcome. The Journal of Academic Librarianship 38, no. 4 (2012): 231. White, David. 2008. Not “natives’”& “immigrants” but “visitors’ & “residents.” TALL Blog: Online Education with the University of Oxford, April 23, http://tallblog.conted.ox.ac.uk/index.php/2008/07/23/not-natives-immigrants-but-visitors-residents/. White, D., & Connaway, L. S. 2011. Visitors and residents: What motivates engagement with the digital information environment. Funded by JISC, OCLC, and Oxford University. http://www.oclc.org/research/activities/vandr/

36. Lynn Silipigni Connaway, Ph.D. connawal@oclc.org