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Explore effective strategies to optimize customer satisfaction, enhance relationships, and boost profitability. Understand the importance of customer loyalty and engagement in driving business success. Implement tactics to exceed customer expectations and stand out in the market.
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Remember to try and vary your answers – not all answers can end in “that will increase sales revenue and improve profits” • FIRST YOU MUST check exactly what the question is asking! It may not actually be asking for a business benefit or drawback! • If is does ask to explain a benefit or drawback – try some of the following……………
Premium price Increased market share BUSINESSBENEFITS Increase profit margins Competitive advantage Add value Lower unit costs Target more market segments Differentiation / USP Increased sales revenue
Increased waste Increased costs BUSINESSPROBLEMS Lose customers to competitors Reduce margins Ruin image Loss of market share Inability to meet demand Too small a market