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Psychologie des consommateurs INFLUENCE DES FACTEURS PSYCHOLOGIQUES - PowerPoint PPT Presentation


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RAPPEL. Modle de comportement du consommateur. Boite noireLe consommateur. Facteurs psychologiquesBesoinsMotivationsApprentissagePerceptionAttitudes et croyancesImage de soi et PersonnalitValeursStyles de vie et AIO. Facteurs socioculturelsFamilleGroupes sociauxClasse socialeCulture.

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