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“Come Taste the Special Sauce We will make you a Cook”

“Come Taste the Special Sauce We will make you a Cook”. “Come Taste the Special Sauce We will Make You a Cook”. The Magic Ingredient: Servant Leadership The Ingredients or the Recipe?. Create the Franchise: The Ingredients, Recipe, & Support systems.

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“Come Taste the Special Sauce We will make you a Cook”

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  1. “Come Taste the Special SauceWe will make you a Cook”

  2. “Come Taste the Special Sauce We will Make You a Cook” • The Magic Ingredient: Servant Leadership • The Ingredients or the Recipe? • Create the Franchise: The Ingredients, Recipe, & Support systems. • Assemble the story, the offering, and the CEMO • The Taste Test: San Diego • Taste the sauce and I am sold! • The Sniff Test: • The Pitch • Something There • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  3. “Come Taste the Special Sauce We will Make You a Cook” • The Magic Ingredient: Servant Leadership • The Ingredients or the Recipe? • Create the Franchise: The Ingredients, Recipe, & Support systems. • Assemble the story, the offering, and the CEMO • The Taste Test: San Diego • Taste the sauce and I am sold! • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action • The Sniff Test: • The Pitch • Something There hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  4. “Come Taste the Special Sauce We will Make You a Cook” • The Magic Ingredient: Servant Leadership • The Ingredients or the Recipe? • Create the Franchise: The Ingredients, Recipe, & Support systems. • Assemble the story, the offering, and the CEMO • The Taste Test: San Diego • Taste the sauce and I am sold! • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action hccarchive\fdtncomp\communication\tools\ template\topdown.pot

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  8. “Come Taste the Special Sauce We will Make You a Cook” • Create the Franchise: The Ingredients, Recipe, & Support systems. • Assemble the story, the offering, and the CEMO • The Magic Ingredient: Servant Leadership • The Ingredients or the Recipe? • The Sniff Test: • The Pitch • Positive Sniff Test • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action hccarchive\fdtncomp\communication\tools\ template\topdown.pot

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  10. “Come Taste the Special Sauce We will Make You a Cook” • Robert Greenleaf, author of Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness: • Servant Leadership is a "practical philosophy” which supports people who choose to serve first, and then lead as a way of expanding service to individuals and institutions. Servant leaders may or may not hold formal leadership positions. • Servant leadership encourages collaboration, trust, foresight, listening and the ethical use of power and empowerment." hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  11. “Come Taste the Special Sauce We will Make You a Cook” • Create the Franchise: The Ingredients, Recipe, & Support systems. • Assemble the story, the offering, and the CEMO • The Taste Test: San Diego • Taste the sauce and I am sold! • The Sniff Test: • The Pitch • Positive Sniff Test • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  12. The Story Heroes: Donor Families and Breakthrough Teams Victims: Waiting Recipients Villains: Status Quo Crisis: Our National and your Local Performance Gap Resolution: The Organ Breakthrough Collaborative is WINNING!

  13. The Value PropositionCEMO Claim: Declarative Value Statement Evidence: Facts based supporting claim Message: “Act Now” Summary Statement Offering: Who, when, how, and where to act.

  14. Good News – Bad News • Claim: • I bear a gift…or a problem depending on when you want to act on it. • Evidence: • A breakthrough group has raised the bar on organ donation. We can join them now and share in their “win” saving lives. • Can we do it? Absolutely – I have run down the details. • What will it cost? It is margin neutral or positive. • Will it be worth it?Yes – it is a win win for everyone. • Donor conversion will become a quality issue in 2005. (JCAHO) • Message: • Act now and we can be at the head of the parade…wait and we will have a “quality problem”. • Offering: • The who, what, where, when, and how. Define the solution. hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  15. “Come Taste the Special Sauce We will Make You a Cook” • The Magic Ingredient: Servant Leadership • The Ingredients or the Recipe? • Create the Franchise: The Ingredients, Recipe, & Support systems. • Put together the Package and the CEMO • The Taste Test: San Diego • Taste the sauce and I am sold! • The Sniff Test: • The Pitch • Positive Sniff Test • Build the Franchise: Recruit Servant Leaders • Apply the 4 A’s: Awareness, Accountability, Ability, and Action hccarchive\fdtncomp\communication\tools\ template\topdown.pot

  16. Measurement and Feedback Knowledge Management A Framework for Spread Leadership -Topic is a key strategic initiative -Goals and incentives aligned -Executive sponsor assigned -Day-to-day managers identified Social System -Key messengers -Communities -Technical support -Transition issues Set-up -Target population -Adopter audiences -Successful sites -Key partners -Plan to attract adopters Better Ideas -Develop the case -Describe the ideas Communication (awareness & technical)

  17. Turn Barriers into Accelerators Awareness Of the national performance gap, then awareness of “our gap”. Accountability Personal accountability of leaders to closing “our” gap. Ability Capacity to act requires investment in staff education, training, and change. Action Explicit actions tied to direct measures.

  18. National Organ Donors (Est. 2004) 46% Conversion 19,600 Lives Saved 61,000 Lives Impacted (Family) 19,600 Eligible Donors 3.14 Transplants 13500 # of Donors 46% 46% 6230

  19. National ImpactWith Increased Conversion to 75% 31,950 Lives Saved 100,000 Lives Impacted (Family) 12,350 19,600 3.14 Transplants Eligible Donors # of Donors 13500 75% 3930 46% 6230

  20. National Impact Increase Yield to 3.75 38,150 Lives Saved 6200 12,350 3.75 Transplantt /Donor Yield 19,600 Eligible Donors 13,500 # of Donors 75% 3930 46% 6230

  21. National COMMUNITY IMPACT:TOTAL FAMILY LIVES > 30,000 Donor Family Lives Impacted 120,000 Recipient Family Lives Impacted 150,000 Total Family Lives Impacted 38,150 Lives Saved 6200 12,350 3.75 Transplants 19,600 Eligible Donors # of Donors 13,500 3930 75% 6230 46%

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