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Attraction Development - PowerPoint PPT Presentation


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Attraction Development. Push Pull. Tourism Products. Intangible vs Tangible . Types of Attractions. Natural resources Permanent-built For community—houses, squares, mosques For tourists—theme parks, consumption centers. Types of Attractions. Events Mega—Olympics, world fair

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Presentation Transcript
tourism products
Tourism Products
  • Intangible vs Tangible
types of attractions
Types of Attractions
  • Natural resources
  • Permanent-built
    • For community—houses, squares, mosques
    • For tourists—theme parks, consumption centers
types of attractions1
Types of Attractions
  • Events
    • Mega—Olympics, world fair
    • Regional---dragon boat races
    • Local---sport shows, performing arts
    • Touring—grand prix, golf
other attractions
Other attractions
  • Medical
  • Government
  • Religious
  • Historic
  • Ethnic/cultural
  • Combinations
  • Almost anything can be an attraction
principles of attraction development
Principles of Attraction Development
  • Inventory
  • Assessment
    • Quality
    • Authenticity
    • Uniqueness
    • Activity expansion
    • Drawing power
attraction mix
Attraction Mix
  • Organic bunching
  • Thematic appeal
feasibility analysis
Feasibility Analysis
  • What products will be developed
  • Who makes up the market
  • Where is the market located
  • How large is the market
  • Is the market likely to grow, shrink or stay the same
location analysis
Location Analysis
  • Transportation
  • Land use and costs
  • Government regulations
  • Infrastructure
  • Safety, security and health services
  • Suppliers
  • Financial
  • labor
benefit cost analysis
Benefit/Cost Analysis
  • Revenues
  • Costs
  • Time frame
  • Discount rate
  • Present value calculations
value of public attractions
Value of Public Attractions
  • Unit day
  • Travel cost
  • Hedonic pricing
  • Contingent value