slide1
Download
Skip this Video
Download Presentation
Background on HMV UK

Loading in 2 Seconds...

play fullscreen
1 / 20

Background on HMV UK - PowerPoint PPT Presentation


  • 61 Views
  • Uploaded on

Background on HMV UK. First store 1921 Leading entertainment retailer in UK – 25% market share in audio and DVD 215 stores in UK & Ireland rising to 230 by Xmas 2004 Sales of £930m and Operating profit of £95m Core values of range, advice, service and value

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Background on HMV UK' - austin-wilson


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
background on hmv uk
Background on HMV UK
  • First store 1921
  • Leading entertainment retailer in UK – 25% market share in audio and DVD
  • 215 stores in UK & Ireland rising to 230 by Xmas
  • 2004 Sales of £930m and Operating profit of £95m
  • Core values of range, advice, service and value
  • Very strong retail platform, operational excellence and consumer brand for entertainment retailing

Challenge to replicate in Digital

how does hmv compete
How does HMV compete?

Using our stores and educated staff, with a strong technical base and great range.

Brand

Store integration

Brand Leverage

In-store

advertising

In-store

portable

hardware offer

In-store

advice

critical success factors
Store

Integration

Exclusive

Content

User friendly

service

Competitive

Price

Brand

SERVICE SUCCESS FACTORS

Critical Success Factors

Customer

Service back

up

Service

Reliability

Full Range

SERVICE MUST HAVE’S

strategic decision
Strategic Decision
  • Seek to develop a la carte and subscription download store
  • Develop Jukebox digital retail platform (Napster / itunes)
  • Seek technical partners (as skill set non core to HMV)
  • In-store MP3/WMA portable player offer with educational element
  • Longer term in store downloading and service integrated with HMV.co.uk (web based app), mobile play
hmv digital simple and friendly
HMV Digital – Simple and Friendly

Digital

Permanent

Downloads

Subscription

Service

Jukebox

Online

Radio

CUSTOMERS

In-Store

Jukebox

Discs

Digital

Zone

Portable

Hardware

Hardware

Accessories

implementation
Following 6 month due diligence process selected Microsoft and MusicNet to be our partners

Microsoft: front end – build the jukebox

MusicNet – digital warehouse – act as storage and delivery company for digital catalogue

9 month project to launch digital store on 5th September

Implementation
hmv digital platform
Consumer PC

Latest released generation for best entertainment experience

Windows XP Service Pack 2

Windows Media Player 10

‘Janus’ plays for sure devices

Client Application Windows Forms 1.1

Looking forwards, upgrade the framework, WPF, WMP11

Service Infrastructure

Windows 2003 Server platform

ASP.net 2.0 web site / web services

SQL Server 2005

ISA Server 2005

MOM 2005

Integrates with existing WebSphere / DB2 applications via web services

HMV Digital Platform
live launch tasks
Commercial terms with record companies – focus on Indies

Catalogue acquisition and range check

In store execution – new unitary, device manufacturers and education for consumers

Marketing campaign

PR and launch campaign

Live / Launch Tasks
hmv digital store
PERMANENT DOWNLOADS

SUBSCRIPTION

HMV Digital Store

Differentiation on pricing and product

hmv digital differentiators
PERMANENT DOWNLOADSHMV Digital differentiators

sell digital albums AS albums

multiple retail price points

Indie content new to digital

hmv live
HMV Live

record performances and sell on HMV Digital

results
Results?
  • Very successful launch with amazing PR
  • In the market with a stable jukebox developed in only 9 months
  • Good platform to develop functionality and distribution channels
  • Developed internal knowledge base of MS technology and integrate with existing systems
ad