Corporate Logos - PowerPoint PPT Presentation

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Corporate Logos

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  1. Corporate Logos

  2. The Logo • A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. • A good logo is easy to read, visually appealing, and tells something about the thing it represents.

  3. Type Logos • Some logos incorporate the company’s name in them. This one is stylized text (writing).

  4. Emblems • Some logos have come to communicate an identity without words. These are graphic logos, or emblems.

  5. How many of the following logos can you identify? • In your opinion, what makes them good or bad visual emissaries of the product or service they represent?

  6. Logo Resources • www.brandsoftheworld.com Logo Fun • www.joeykatzen.com • www.fregtk.com