The Logo • A logo (short for logotype) is a visual representation of a Company, Organization, Product, or Service. • A good logo is easy to read, visually appealing, and tells something about the thing it represents.
Type Logos • Some logos incorporate the company’s name in them. This one is stylized text (writing).
Emblems • Some logos have come to communicate an identity without words. These are graphic logos, or emblems.
How many of the following logos can you identify? • In your opinion, what makes them good or bad visual emissaries of the product or service they represent?
Logo Resources • www.brandsoftheworld.com Logo Fun • www.joeykatzen.com • www.fregtk.com