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Fundraising for Art Projects

Presented by Will Chase December 13, 2012. Fundraising for Art Projects. Set Up Your Team. Fundraising Manager NOT the primary artist NOT a key artistic collaborator. Plan Your Project. Budget thoroughly How much money do you need? Multiply that by 150%.

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Fundraising for Art Projects

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  1. Presented by Will Chase December 13, 2012 Fundraising for Art Projects

  2. Set Up Your Team • Fundraising Manager • NOT the primary artist • NOT a key artistic collaborator

  3. Plan Your Project • Budget thoroughly • How much money do you need? • Multiply that by 150%

  4. Set Up A Fundraising Infrastructure • Who are you getting money from? • How are you collecting money? • Devise a fundraising strategy • Simple, consolidated, convenient

  5. Fundraising Techniques • Crowdsourcing: social networking • Kickstarter, Indiegogo • Paypal vs. WePay • Donation button • Fundraisers • Raffles, Live Auctions, Silent Auctions • Donations for specific project parts • Matching donations • 501(c)3 fiscal sponsorship • Patrons • Grants

  6. Publicity • Use the social network • Website • Blog • Facebook, Twitter • Email lists • Fliers, posters, etc. • The Rule of 7 Impressions

  7. Avoid Pitfalls: Be Like Goldilocks • Asking for too much • Asking for too little • Asking too often • Asking too seldom • Asking too early • Asking too late • Asking AFTER the project’s done • Donor fatigue

  8. Kickstarter Strategies • How does Kickstarter work? • Don’t ask too big • Cover your 5% Kickstarter fee • Keep known donors in your pocket • Use shwag to create awareness • Kickstarter publicity • Indiegogo vs. Kickstarter • Indiegogo: 4% if successful, 9% if not

  9. Throwing Fundraisers • Who’s your event planner? • Don’t tax the art team • Get your permits • Get stuff donated • Sell everything • Live and/or silent auctions, art sales, raffles, sell plans/parts, etc. -- get creative • Make sure margins are worth the effort • Publicize it! • Generate buzz around your artwork

  10. Things To Do • Embrace realistic optimism • Ask for money • Ask for non-monetary donations • Materials, volunteer labor, transportation, fundraiser items for sale • Show appreciation for donors • Publicly and/or privately • Be transparent: where’s the money going? • Be professional • Follow through

  11. Sample Projects The Panhandle Bandshell www.panhandlebandshell.com The Flux Foundation www.fluxfoundation.org Flaming Lotus Girls www.flaminglotus.com

  12. Q&A

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