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Chris Eves Queensland University of Technology Stephan Kippes Nürtingen-Geislingen University

Public awareness of ‘green’ residential property – an empirical survey based on data from New Zealand and Germany. Chris Eves Queensland University of Technology Stephan Kippes Nürtingen-Geislingen University. Introduction. Green housing policy in Germany and New Zealand

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Chris Eves Queensland University of Technology Stephan Kippes Nürtingen-Geislingen University

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  1. Public awareness of ‘green’ residential property – an empirical survey based on data from New Zealand and Germany Chris Eves Queensland University of Technology Stephan Kippes Nürtingen-Geislingen University

  2. Introduction • Green housing policy in Germany and New Zealand • Real estate agents and buyers of residential property awareness of green housing issues

  3. Study areas • New Zealand (Christchurch) • Germany

  4. Survey • Design-2 stages • Buyer house preferences • Buyer awareness of environmental/green house issues • Respondents • Real estate agents (not buyers)

  5. New Zealand results: Agency Breakdown

  6. Buyer Profile

  7. Buyer Preferences: General

  8. Buyer Preferences: Specific

  9. Buyer environmental Factor Preferences

  10. Buyer awareness of Environmental Factors

  11. Decline to purchase (did not meet “green” requirements): NZ

  12. Germany results

  13. Attitude concerning saving energy Northern German Association of Housing Companies

  14. Attitude concerning saving energy Doing something against climate change 89 95 Saving money Northern German Association of Housing Companies Details in %

  15. Environmental awareness of tenants 21.8% 44.6% Bavarian Association of Housing Companies

  16. Predominant type properties marketed by the respondents: Germany

  17. House Buyer Demographics: Germany

  18. Specific Housing Factors: Germany House Buyer

  19. Environmental/ Energy efficient Factors: Germany

  20. Buyer Concern/Awareness of Environmental Factors: Germany

  21. Decline to Purchase for Environmental Factors: Germany

  22. Importance of the Energy Performance Certificate for landlords/vendors and for buyers: Germany

  23. Conclusions • in both countries environmental/energy efficiency factors are still not the most important factor that buyers consider when purchasing a house • In New Zealand price and number of bedrooms are still the main determinants of house purchase, while in Germany the location to transport and schools are the main consideration in the purchase of a house.

  24. Conclusion cont. • Both countries report a similar level of awareness and importance to the main environmental/energy efficiency measures in residential property, with buyers in both countries placing the highest importance on the correct aspect, ceiling insulation, heat pumps and double glazing.

  25. Conclusion cont. • At this point in the ‘green housing” and “housing energy efficiency” development in residential property, for the majority of house buyers the importance of environmental factors appears to be an issue once the property is purchased rather than a consideration in the purchase decision

  26. Conclusion cont. • The study results show that the most environmentally aware house purchaser is the higher income single or young couple buyer and the older high income retired buyer. All other demographics were more focused on price, house size and bedrooms rather than the ongoing cost of heating/cooling the property and the carbon footprint of the house.

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