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If you’ve ever found yourself asking, why do I need digital marketing? This one’s for you. Actually, apart from that, this one’s for you if you: <br><br>1. Want to expand your audience <br>2. Want to be increase your reach <br>3. Want to be found <br>4. Want to get more sales <br>5. Want to grow <br><br>As you can see above, digital marketing is the solution for the many concerns plaguing the 21st century business owner. Whether they’re new to the game and want to make a big splash, or are a seasoned veteran trying to keep up with the newcomers, digital marketing is and will always be their best friend. Don’t believe me? Here are 5 reasons to change your mind.
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Why Do I Need Digital Marketing? 1: Traditional Marketing Just Can’t Cut It Anymore We live in a digital world ― that’s a fact. Your audience, whoever they are, are also online ― that’s another fact. Whether they’re browsing on Facebook, Shopping on Amazon, or chilling on Netflix, they’re online and you need to tailor your strategy accordingly. In other words, you need to adapt to the changing times and evolving trends by becoming digital. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
Why Do I Need Digital Marketing? 2: Digital Marketing Means KPIs, Analytics and Measurable Results Digital marketing offers something traditional marketing does not: unparalleled insights and actual measurable results. For example, you may have an idea on how your newspaper ad campaign is going by any increases in sales, but you never really know if it’s because of what you’re doing. Digital marketing, on the other and, gives you access to KPIs you can track and analytics to give you insights into what’s working and what’s not. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
Why Do I Need Digital Marketing? 3: The Best Targeting Comes from Digital Marketing One of the biggest benefits that comes from digital marketing is targeting. No matter who your audience is, you can zero-in on them and target them with digital marketing. Do they belong to a certain age group? You can target them. Are they a specific gender? You can target them. Are they prone to browse a certain type of website? You can target them. Have they bought a specific item in the past? You can target them. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
Why Do I Need Digital Marketing? 4: It’s All About SEO and SEM Digital marketing also gives you a couple of ways to be found by your audience in the form of search engine marketing (SEM) and optimization (SEO). The former involves using paid ads to increase your reach and gives you access to the analytics we touched on earlier, such as click-through rates, bounce rates, conversions, and so on, and the latter is when you work on your website and website to improve your ranking in organic search. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
Why Do I Need Digital Marketing? 5: Digital Marketing Is As Cost Effective As They Come Finally, despite what you may think because of the word digital, digital marketing is extremely cost effective. For example, consider SEO and SEM, which we just covered. If you don’t have deep pockets, you can employ SEO to be seen without spending a single penny, and if you have some extra cash to spare, you can use SEM and take advantage of advertising models like CPC and CPC that allow you to monitor exactly how much you spend and only pay when a certain action you specify happens. ©2018 AUMCORE. PRIVILEGED AND CONFIDENTIAL.
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©2018 AUMCORE. ALL RIGHTS RESERVED. The content of this presentation is proprietary and confidential. Content contains concepts and work performed for multiple Brands (including confidential client names) and is not to be shared or disclosed without prior authorization.
