Every day we are making forestry, gardening and construction easier for people in more than 100 countries.
This is how we do it Ride-on products Walk-behind products Handheld products Accessories and garden tools Watering products Construction products
More than 320 years of innovation 2006 1689 1959 Listed on NASDAQ OMX Stockholm Weapons foundry Chainsaws 1918 1978 2010 New production facility in Mielec, Poland Lawn mowers Part of Electrolux
Husqvarna today The world´s largest producer of outdoor power products for forestry, gardening, construction and the European leader in watering.
Husqvarna today Financial data • Sales SEK 30 billion • Operating income SEK 1.6 billion • 16,000 employees • Listed on NASDAQ OMX Stockholm Data refers to full year 2010, excluding items affecting comparability.
Husqvarna today Operating income Sales SEK bn 37% 54% 9% Data refers to full year 2011, excluding items affecting comparability and Group common cost.
Our primary strengths • Strong brands • Efficient global distribution network • Broad product offering • Flexible supply chain
Our strong brand portfolio Core Brands Tactical Brands Regional Brands
Leading market positions Global no. Global no. Global no. Global no. Global no. European no. 1 1 1-2 2 1-2 1 Garden tractors Watering – consumer market Chainsaws Other petrol-powered, handheld products Lawn mowers Diamond tools for construction and stone industries 10
Our global presence Major production facilities Sales offices or distributors
Distribution network End-users Retailers • Homeowners • Landowners • Professional forest & tree care • Professional landscape & ground care • Construction industry Dealers
Innovation is our heritage and future • 44% of capital expenditures in 2011 referred to new products. • R&D centers in US, UK, Sweden, Germany, Japan and China. • Primary development for exploring new technologies.
Innovative technologies X-TORQ® technology AutoTune™ technology Hybrid technology Battery-powered tiller Automatic watering solutions Cobra wire
Our core values Professionalism For “best in class” performance Customers first In our actions Core values Teamwork With open minds Always with passion and a sense of urgency
Ownership structure* USA 8% Norway, 3% 10% 8% Others 8% Sweden Sweden 79% 81% *Source: SIS Ägarservice as of 30 dec 2011.
Organization President and CEO Hans Linnarson Finance & IT Ulf Liljedahl Legal Affairs Olle Wallén Purchasing Martin Austermann Human Resources Per Ericson Construction Anders Ströby Manufacturing &Logistics Sascha Menges Sales & Service Europe & Asia/Pacific Hans Linnarson (acting) Sales & Service Americas Michael Jones Product Management &Development Henric Andersson
Our Code of Conduct By applying the Code in your daily work, you are helping to ensure that our business is conducted in a responsible and sustainable way.
Our Code of Conduct Husqvarna believes in fair treatment of people and honest business relations based on our Code of Conduct.
Opportunities for individual growth Wepromoteouremployees and helpthemtodevelop. Talent management ensuresthat the right person with the right talent is in the right position. We encourage mobility between functions, business units, countries and regions.
Europe & Asia/Pacific Share of Group 2011 • Sales & service, Demand chain, Trade marketing and Product care. • Global responsibility for Brands. • Approximately 30% market share in the region. • Approximately 60% of sales are under the Husqvarna and Gardena brands. • Distribution network • Dealers • Retail chains such as Bauhaus, bauMax, Homebase, castorama, Kesko, OBI etc. Sales 54% Operating income* Brands * Excluding items affecting comparability and group common cost.
Americas Share of Group 2011 • Sales & service, Demand chain, Trade marketing and Product care. • Manufacturing (Americas). • Leading market positions, especially for chainsaws. • Distribution network • Dealers • Sears, Lowe’s, Walmart and Home Depot. Sales 37% Operating income* Brands * Excluding items affecting comparability and group common cost.Operating income for the yearwas negative.
Construction Share of Group 2011 • Sales & service, Trade marketing, Demand & supply, R&D and Manufacturing. • Global leading market position with approximately 15% market share. • Equipment and diamond tools for construction and stone industries. • Distribution network • Direct sales to construction contractors, construction retailers, rental companies and specialized dealers. Sales 9% Operating income* Brands * Excluding items affecting comparability and group common cost.
Product Management & Development • Global function for • Global categories • Design • R&D • Quality • A rapid pace of high quality, customer-driven product renewal with a high level of innovation and increased focus on battery-powered products. • Reduce time-to-market. • In order to make product development more effective, development resources are gathered in a few R&D centers in key locations. R&D centers Products Ride-on Walk-behind Handheld Watering Accessories and garden tools
Manufacturing & Logistics • Global function for • D & SC, Distribution • Manufacturing (Europe, Asia) • Manufacturing Engineering • Lean Program (HOS) • Environment • Industry specific challenges • Delivery accuracy, efficient and flexible manufacturing in a seasonal environment with short lead times. • A global platform for lean manufacturing and continuous improvement is one of the key priorities (Husqvarna Operating System, HOS). Major production facilities Production value by geographical area, 2011 Europe North America 41% 48% 11% Rest of the world