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Understanding the Comprehensive Nature and Importance of Marketing in Business

Marketing is a holistic system of business activities aimed at planning, pricing, promoting, and distributing products to meet target market needs and achieve organizational goals. This overview covers the nature and scope of marketing, including exchange generation, the evolution of marketing concepts, and the importance of customer orientation and ethical practices. By aligning product offerings with customer needs and employing societal marketing strategies, organizations ensure customer satisfaction and overall success. Discover how effective marketing is essential at global, domestic, organizational, and personal levels.

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Understanding the Comprehensive Nature and Importance of Marketing in Business

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  1. TOPIC “MARKETING DEFINITION” IT’S A TOTAL SYSTEM OF BUSINESS ACTIVITIES DESIGNED TO PLAN, PRICE, PROMOTE, & DISTRIBUTE WANT SATISFYING PRODUCTS TO TARGET MARKETS IN ORDER TO ACHIEVE ORGANIZATIONAL OBJECTIVES”

  2. NATURE & SCOPE OF MARKETING • EXCHANGE GENERATION • EXCHANGE FACILITIATION. • HISTORY OF MARKETING • PRODUCT ORIENTED ERA • SALES ORIENTED ERA • MARKET ORIENTED ERA

  3. MARKETING CONCEPT • CUSTOMER ORIENTATION + ORGANIZATIONAL COORDINATION = CUSTOMER SATISFACTION + ORGANIZATIONAL SUCCESS

  4. IMPLEMENTING MARKETING CONCEPT • BY OFFERING RIGHT KIND OF PRODUCT • TO RIGHT KIND OF CUSTOMER • AT THE RIGHT KIND OF PLACE • AT THE RIGHT TIME • AND AT THE RIGHT PRICE • THROUGH SOCIETAL MARKETING ACTIVITIES

  5. ETHICS & MARKETING • ETHICS--------THE DESIRABLE CODE OF CONDUCT………. • CUSTOMER RELATED ETHICS • EMPLOYER RELATED ETHICS • SOCIETY RELATED ETHICS • SUPPLIER RELATED ETHICS

  6. IMPORTANCE OF MARKETING • GLOBALLY • DOMESTICALLY • ORGANIZATIONALLY • PERSONALLY BY: ADIL ADNAN.

  7. THANK YOU VERY MUCH

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