BUS 417 INTERNATIONAL BUSINESS Section 4. Starbucks Entry Modes in Europe. Group B: 073037 Wong Yiu Pong, Daniel 073040 Ng Wai Chuen, William 073047 Kwok Tsz Ching , Doris 073048 Yuen Siu Ming, Hanson 073054 Wong Ho Yuen, Danny 073061 Wong Ka Hin , Nicole. Starbucks in Europe.
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Low control and interest in J.V.
news.starbucks.com/images/10041/Timeline - EMEA - Q3 FY09.pdf
use in foreign markets.
Further Discussion in Joint Ventures
2.126 trillion (09)
1.376 trillion (10)
1.379 trillion (09)
Economic development and consumer’s spending
All Interest in France J.V.
All Interest in Spain J.V.
Difficult to maintain a balanced relationship with partnership
Loss control of technology
(Too many existing competitors)
- The market power of S.A