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BUS 417 INTERNATIONAL BUSINESS Section 4. Starbucks Entry Modes in Europe. Group B: 073037 Wong Yiu Pong, Daniel 073040 Ng Wai Chuen, William 073047 Kwok Tsz Ching , Doris 073048 Yuen Siu Ming, Hanson 073054 Wong Ho Yuen, Danny 073061 Wong Ka Hin , Nicole. Starbucks in Europe.

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starbucks entry modes in europe

BUS 417

  • INTERNATIONAL BUSINESS

Section 4.

Starbucks Entry Modes in Europe

Group B:

073037 Wong Yiu Pong, Daniel

073040 Ng Wai Chuen, William

073047 Kwok TszChing, Doris

073048 Yuen Siu Ming, Hanson

073054 Wong Ho Yuen, Danny

073061 Wong Ka Hin, Nicole

entry mode joint venture
Entry Mode - Joint Venture

Low control and interest in J.V.

entry mode licensing
Entry Mode - Licensing

Resources:

http://www.echeat.com/essay.php?t=27282

http://en.scientificcommons.org/37037343

http://www.answers.com/topic/starbucks-corporation

http://www.qsrmagazine.com/news/starbucks-takes-back-all-french-stores

http://www.hospitalityfriends.com/news.php?view=35

http://www.starbucks.bg/bg/_About+Starbucks/Starbucks+%D0%B2+%D0%91%D1%8A%D0%BB%D0%B3%D0%B0%D1%80%D0%B8%D1%8F.htm

news.starbucks.com/images/10041/​Timeline - EMEA - Q3 FY09.pdf

http://www.examiner.com/starbucks-in-national/starbucks-opens-its-first-store-budapest-hungary

http://news.starbucks.com/article_display.cfm?article_id=254

http://news.starbucks.com/article_display.cfm?article_id=330

http://www.moodiereport.com/document.php?c_id=1178&doc_id=18361

http://www.4-traders.com/STARBUCKS-CORP-4905/news/STARBUCKS-CORP-Starbucks-Outlines-Blueprint-for-Profitable-Growth-at-Annual-Shareholders-Meeting-13587302/?imprimer=1

  • http://www.moodiereport.com/document.php?c_id=1178&doc_id=16717
  • http://www.agra-net.com/portal2/home.jsp?template=pubarticle&artid=1251978882224&pubid=ag049
slide8

Question:

  • 1) What factors did Starbucks considerate?
  • 2) Which entry mode strategies did Starbucks

use in foreign markets.

starbuck in france and spain

- Starbuck in France and Spain-

Further Discussion in Joint Ventures

external environment of france
External Environment of France

GDP:

2.16 trillion(10)

2.126 trillion (09)

slide12

External Environment of Spain

GDP:

1.376 trillion (10)

1.379 trillion (09)

comparison of france and spain
Comparison of France and Spain

Similarities

Differences

Economic development and consumer’s spending

Population distribution

  • Democratic and free market
  • High standard of Living
  • Well-educated people
  • Art oriented
exchange of interest in j v
Exchange of interest in J.V.

All Interest in France J.V.

All Interest in Spain J.V.

advantages and disadvantages of j v
Advantages and Disadvantages of J.V.

Advantages

Disadvantages

Difficult to maintain a balanced relationship with partnership

Loss control of technology

  • Shared Costs and Risk

(Too many existing competitors)

  • Explore foreign market and gain market knowledge:

- The market power of S.A