Corporate and Industry Background as presented by Group One: Jessica Baker, Tonya McGonigal, Emily Porter, Tim Porter and Robert Seitzinger. Starbucks. Profiling Starbucks. Size 6,793 Company Operated Stores 3,891 Licensed Stores (In Safeway, Albertson’s Etc.)
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“Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow.”The following six guiding principles will help us measure the appropriateness of our decisions: - Provide a great work environment and treat each other with respect and dignity. - Embrace diversity as an essential component in the way we do business. - Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee. - Develop enthusiastically satisfied customers all of the time. - Contribute positively to our communities and our environment. - Recognize that profitability is essential to our future success.
“Starbucks is committed to a role of environmental leadership in all facets of our business.”We fulfill this mission by a commitment to:
- Understanding of environmental issues and sharing information with our partners.
- Developing innovative and flexible solutions to bring about change.
- Striving to buy, sell and use environmentally friendly products.
- Recognizing that fiscal responsibility is essential to our environmental future.
- Instilling environmental responsibility as a corporate value.
- Measuring and monitoring our progress for each project.
- Encouraging all partners to share in our mission.
as of 3/23/2007:
From the April 30th, 2007 issue of Fortune
Starbucks opens its first store in Seattle’s Pike Place Market.
Howard Schultz joins Starbucks as director of retail operations and marketing.
Starbucks offers full health benefits to full and part-time employees.
Starbucks Foundation established, benefiting local literacy programs in communities where Starbucks has coffeehouses.
Starbucks store total circa end of 1999:
Original Starbucks logo
“Aside from being everywhere, Starbucks seems to have always been everywhere.”
- Noel Baker, age 14
Starbucks is recognized around the world.
Here are just a few of the awards and recognition that they have received:
Chief Financial Officer
Chief Information Officer
Board of Directors
Chief Executive Officer
Director of Corporate Strategy
Director of Marketing
How the company's history matters today
Legendary CEO Howard Schultz makes triumphant return
How he plans to benefit Starbucks:
- Cut away the fat:
Shut down the stores that
under-perform in sales.
- Get back to basics:
Customer service is the
number one priority.
- Refocus the business model:
Less expansion, more focus
on what's already there.
“The majority of our customers make their own proprietary beverage, a double tall latte, vanilla latte, frappuccino. We've made it fun.”
Howard Schultz in 2008
Questions? Feel free to ask now!
Jessica Baker, Tonya McGonigal, Emily Porter, Tim Porter, Robert Seitzinger