Bucharest –Tineretului Park September, 24-26, 2010

1. in partnership with present 4th edition Bucharest –Tineretului Park September, 24-26, 2010

2. BFF history

3. Bucharest Food Festival background the first three editions offered: • culinary exhibitions sale • traditional restaurants • cooking demonstrations • culinary seminars • concerts • playground • gastronomic records

4. Bucharest Food Festival background • 40 000 visitors • 20 000 m event total area • 15 000 food portions - free offered to the public • 4 000 de pizza donated to the audience • 500 de exhibitors • 30 de restaurants • 10 concerts • 6 gastronomic records • 3 chefs • 2 WRA records

5. gastronomic records at BFF • the longest cake in Romania - 50 m • the longest four blended pork in Romania– 30 m • the biggest bean meal with pork – 5000 portions • the biggest catfish soup – 1000 liters • the world biggest belly soup – 5 000 portions / WRA record • the world biggest pizza chain – 497 m/ WRA record

6. BFF records - 3rd edition/2009

7. Bucharest Food Festival 4th edition Septembrie, 24-26 , 2010 Tineretului Park

8. intro • Bucharest Food Festival – 4th edition organizers, the biggest gastronomic event in our country, in partnership with The Bucharest City Hall through The Bureau of European Integration of the European Commission, aims to provide to the public the gastronomic dowry of the European Union. • this year event is part of The Open Days European project of The European Commission and has as theme “The Unity through diversity”, and the sub theme “The European Menu” and the main goal is to present traditional food of each European state. • although we can find products which are still in negotiation regarding the paternity rights, each state of the EU is proud with the gastronomic variety.

9. event organization • the event will take place in Tineretului Park , September, 24-26 and offer 1000 m of indoor space, 1000m of outdoor space and close to these will be placed the European picnic were some big quantities of traditional specialties of European countries will be offered to the public to feel the Europe taste in the “biggest European restaurant” • the indoor space will host the representatives of the EU countries who will present minimum one traditional foodproduct of their country. • Romanian chefs and guests from abroad will present to the public traditional recipes from all 27th UE countries.

10. concept the event is structured on two directions: 1. information • information area willconsist in seminar presentations to inform the Romanian public and the producers about the EU actions and directions from the food sector. In the same time we will debate and detail the bio/ eco and traditional concepts, products of controlled origin, etc. 2. tasting • tasting area presume to achieve a “food festival” which will include exclusively EU food products. In this respect, will attend representatives of each EU state to present the gastronomic specificity and variety. This action is strongly sustain by the Bucharest representative embassies. Also, in this section we will be honored by the presence of wine and beer producers / importers from EU.

11. European brands section • this section will be included on the tasting area and has as objective to present the most famous European brand’s history that are produced by EU companies. • each country stand will present one or more brands to define their food tradition • in this section will take place food presentation, tasting and brand activation sustained by sale. • the objective of this section is to increase the brand credibility, to present the brand values and to compare with other similar products on the market.

12. European wine and beer section • this section will meet together the Romanian wine and beer importers and producers, to create an image of all brands. The section will be sustained by products presentation offered by specialists and tastings. • This section wants to help the public learn about alcohol, and how these are associated with a cooking type, and why not, how all these can be used at cooking. • In the European Union there are 5000 beer types, 3000 coming oly from Belgium. Countries as Netherland, Denmark, Germany, Czech Republic and even Romania can be proud of their various types of beer.

13. event structure indoor • exhibitor stands • stands for every state member of the EU. Every state will have the right to present food products and traditional ones, electronics, traditional cooking books. • each state can invite in the stand traditional restaurants to represent their country • demonstration area • each stand will present a traditional recipe to the public • cooking demonstrations offered by the most famous chefs from Romania – Horian Varlan , Antonio Pasarelli. • seminars • the seminars have an educational goal and show how EU protect the traditional products and provide food safety in the European community. • playground • the children can participate accompanied by their parents and will have a special area were they can play, draw, and learn how to cook. This project is supported by Good Food and Pomello magazines.

14. indoor exhibitors area demonstration area seminars area children area

15. event structure outdoor • European picnic area • this is the area where participants will prepare the traditional products from different EU countries in big quantities for the public sale • terraces / restaurants area • around the indoor location will have this 1000m area for traditional restaurants – sale specialties to the public • concerts area • each state can invite a band to present traditional music from their country to the public

16. outdoor European picnic area terraces area concerts area

17. location

18. location plan

19. media support

20. media TV • 75 TV spots – TVR1 / 30 sec • 100 TV spots - TVR2 / 30 sec • 100 TV spots - TVR Cultural / 30 sec • 4 TV shows - Cuisine – on Euforia TV - event presentation Radio • 60 radio spots - Kiss FM / 30-40 sec Press • 5 print ads - 1/1 Zile si Nopti magazine – 45,000 copies • 1 print ad - 1/1 Good Food magazine + PR after event • 1 print ad - 1/1 - Vinul.ro • 1 print ad - 1/1 - Horeca Romania • PR and print ads – Jurnalul National si Jurnalul de bucatarie newspapers

21. media Online • www.CanCan.ro - 150.000 • www.culinar.ro • www.gastromedia.ro • www.port.ro • www.metropotam.ro • www.roportal.ro OOH • 6 TV screens / Bucharest / 2 weeks, 10 sec spot at each 3 minutes OOH – at the location • posters - 10 000 copies / 50 x 70 • leaflets - 100 000 copies/ A5 • banners 6 pieces / close to the event

22. PR • official opening • Press conference – September, 24 / 10.30 • speakers: • European Commissioner for Agriculture – Dacian Ciolos • European Parliament members • Romanian parliament members • Veterinary health authority members • Department of Bucharest public health • press Interviews • TV interviews

23. sponsorship

24. possible actions on BFF • product presentations • recipes with sponsor products • tastings • public contests • tasting - focus groups • sale products and food • new contracts • product launches

25. platinum package • 12m stand in the country of origin • demonstrations / tastings / indoor-outdoor • distribution - promotional materials • products sale • products used on the event recipes • self contests • logo insert on all the event materials: TV spot, radio spot, print ads, TV screens, online, posters, banners, leaflets, flags • sponsor nomination on radio spot • sponsor logo on TV spot • 5 banners / roll up • 7 product presentations / recipe in the central area of the event • platinum sponsor nomination in all DJ speeches • 1 band access on the concert area • brand exclusivity on the product or sale area • brand activation campaigns PLATINUM PACKAGE COST= 17,000EURO +VAT

26. gold package • 9m stand in the country of origin • demonstrations / tastings / indoor-outdoor • distribution - promotional materials • products sale • products used on the event recipes • self contests • logo insert on all the event materials: TV spot, print ads, TV screens, online, posters, banners, leaflets, flags • sponsor logo on TV spot • 4 banners / roll up • 5 product presentations / recipe in the central area of the event • gold sponsor nomination in all DJ speeches • 1 band access on the concert area • brand exclusivity on the product or sale area • brand activation campaigns GOLD PACKAGE COST = 15,000EURO+VAT

27. silver package • 6m stand in the country of origin • demonstrations / tastings / indoor-outdoor • distribution - promotional materials • products sale • products used on the event recipes • self contests • logo insert on the event materials: print ads, TV screens, online, posters, banners, leaflets, flags • 4 banners / roll up • 5 product presentations / recipe in the central area of the event • silver sponsor nomination in all DJ speeches • 1 band access on the concert area • brand exclusivity on the product or sale area • brand activation campaigns GOLD PACKAGE COST = 10,000EURO +VAT

28. outdoor package • terrace/restaurant - outdoor • demonstrations / tastings – outdoor • distribution – promotional materials • products sale • 1 banner / roll up • brand activation campaigns COST PACHET OUTDOOR= 1,500EURO+VAT

29. Stand / 6mp costs plus VAT

30. stand / 9mp costs plus VAT

31. other packages Costs plus VAT

32. contact Lucian Morteanu lucian.mortyeanu@nextlevelevents.ro 004 0726 363 128