E N D
1. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
2. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
4. Why It’s Important 4 Generations are working side by side
We recruit, serve and depend on multiple generations
Different values, experiences, styles, and attitudes create
Misunderstandings
Frustrations
5. Critical Issues
6. Personal Effects
7. Organizational Effects
8. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
9. Traditionalists
10. TraditionalistsIcons
11. What Shaped Them
12. Their Approach
13. Management Style
14. Boomers
15. Influential People
16. What Shaped Them
17. Their Approach
18. Management Style
19. Gen X
20. Influential People/Events
21. What Shaped Them
22. Their Approach
23. Management Style
24. Gen Y/ Millennials
25. Influential People/Events
26. What Is Shaping Them
27. Their Approach
28. Management Style
29. ComparisonPhilosophy
30. Comparison Experience
31. What They Respond To Boom: “Make a Difference”
Gen X: Show Me the Money. That is SOOOOO not worth it.
Gen Y: Been There! Done That! Got the T-Shirt!Boom: “Make a Difference”
Gen X: Show Me the Money. That is SOOOOO not worth it.
Gen Y: Been There! Done That! Got the T-Shirt!
32. Iconic Sayings Boomer - “I Made a Difference”
35. Wolberg & Pokrywczynski November 2002
TV-
Years uses 17.8 hours a week
5 hours less than Parents
Better educated- less TV more internet
Newspapers ; 1/3 less likely than Boomers to read
Only 7% of readership
Radio: 40% more likely to listen than Xers
Trust: TV and Magazines more than Radio
BIG FINDINGS
-TV is still very good
Group think TV is VERY INFORMATIVE
Not very informative really
-
-Direct Mail is surprisingly good
-Billboards and Newspapers bad
Characters withwhom Gen Y identifies
-Film
-TV
Wolberg & Pokrywczynski November 2002
TV-
Years uses 17.8 hours a week
5 hours less than Parents
Better educated- less TV more internet
Newspapers ; 1/3 less likely than Boomers to read
Only 7% of readership
Radio: 40% more likely to listen than Xers
Trust: TV and Magazines more than Radio
BIG FINDINGS
-TV is still very good
Group think TV is VERY INFORMATIVE
Not very informative really
-
-Direct Mail is surprisingly good
-Billboards and Newspapers bad
Characters withwhom Gen Y identifies
-Film
-TV
36. Context of Differences 2000 the Kaiser Family Foundation (www.kff.org) reported that although Athe percentage of all high school students (9th-12th grade) who report ever having had sexual intercourse has declined over the last decade,@ 55 percent of teens aged 15-19 Areported having engaged in oral sex.@ It is believed that the great majority of teenage oral sex is being performed by girls on the boys, and not vice-versa.2000 the Kaiser Family Foundation (www.kff.org) reported that although Athe percentage of all high school students (9th-12th grade) who report ever having had sexual intercourse has declined over the last decade,@ 55 percent of teens aged 15-19 Areported having engaged in oral sex.@ It is believed that the great majority of teenage oral sex is being performed by girls on the boys, and not vice-versa.
37. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
44. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
45. How Different? Traditionalist
47. How Different? Boomer
49. How Different? Gen X
51. How Different? Millennial
53. How Different? Boomer
54. How Different? Gen X
55. How Different? Millennial
56. Do it All Boomer
X’er
Millennial
57. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
58. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes
59. GEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudesGEN Y Care?
-Almost as large as Boomers 72 - 60 Million
-They will be shaping attitudes for the next 30 years
-They seem to be shaping their parents attitudes