1 / 8

Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)

UI design focuses on visual design or skinning the wireframes, where the creative designer plays with Colours, Shapes, Layouts & Typography. UI is more Right brain, a work related to Emotions, Creativity, Intuitiveness, Imagination & Free flow<br><br>UX starts with research followed by analysis & strategy. It is about finding solutions, documentation, Information Architecture, Data, Wireframes, Prototyping & Decision making.<br>UX is more Left brain, a work related to Logic, Reason, Structure, Linear & Functionality<br>

atalbihari
Download Presentation

Understanding UI (User Interface), UX (User Experience) & CX (Customer Experience)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Understanding UI (User Interface), UX (User Experience) &CX (Customer Experience)

  2. UI - User Interface • UI design focuses on visual design or skinning the wire-frames, where the creative designer plays with colours, shapes, layouts, typography and more • UI design is related to branding, colours, typography, iconography. • Branding related aspects are referred from a brand guidelines document • A digital first brand OR a brand looking at aggressive digital transformation should focus on a separate dedicated online brand guidelines document • UI is all about what the customer sees & feels • UI is more Right brain, a work related to emotions, creativity, intuitiveness, imagination and free flow

  3. UX – User Experience • UX starts with research followed by analysis and strategy. • It is about finding solutions, documentation, dealing with Information Architecture, Data, Wireframes, Prototyping, Decision making & similar logical attributes • UX defines the structure of the product, funnels, scenarios, data flow & development plan • UX is all about how the customer thinks & acts to complete the goal • UX is more Left brain, a work related to Logic, Reason, structure, linear and functionality

  4. The Left brain & Right brain theory in context to UI & UX Left brain Right brain Emotional Logical Creative Reason Intuitive Linear Imaginative Functional Structured Free flow

  5. CX – Customer Experience • UI + UX + Data + Advertising + Branding + Sales process + Business strategy + Pricing + After sales service + Support and other things result in effective CX (Customer Experience) • Effective CX is often result of balanced Creativity (Right Brain) and Logic (Left brain) applied during application design

  6. UI, UX & CX - Putting together UI + UX + Data + Advertising + Branding + Sales Process + Business Strategy + Pricing + After Sales Service + Support result in effective CX UX starts with research followed by analysis & strategy. It is about finding solutions, documentation, Information Architecture, Data, Wireframes, Prototyping & Decision making. UX is more Left brain, a work related to Logic, Reason, Structure, Linear & Functionality UI design focuses on visual design or skinning the wireframes, where the creative designer plays with Colours, Shapes, Layouts & Typography. UI is more Right brain, a work related to Emotions, Creativity, Intuitiveness, Imagination & Free flow

  7. Building blocks of a SMART application + =

  8. About the author AtalbihariBaddar The author is a Digital Strategy Expert and has 20 years of experience across Travel & Hospitality, e-Commerce, e-Learning domains. • https://in.linkedin.com/in/atalbihari • https://digitalpercept.blogspot.com/2020/09/using-artificial-intelligence-in-travel.html

More Related