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Achieve Priority Goal

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Achieve Priority Goal. Achieve Pre-sale Requirement Goal. Building Completion. Friends / Priority Phase. Conversion Phase. Construction Phase. Fill-Up Phase. GOAL Achieve Priority Member Goal. GOAL Achieve Pre-Sale Requirement.

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Presentation Transcript
slide1

Achieve

Priority Goal

Achieve Pre-sale Requirement Goal

Building Completion

Friends / Priority Phase

Conversion Phase

Construction Phase

Fill-Up Phase

GOAL Achieve Priority Member Goal

GOAL Achieve Pre-Sale Requirement

GOAL Achieve Bond Targets

GOAL Achieve Occupancy Targets

Sales Process

Sales Process

Sales Process

Sales Process

  • In-home Priority appointments
  • Group seminars
  • Priority parties
  • Appointments with all priority members in sequential Priority # order
  • Accept 10% deposit in order to reserve specific apartment home
  • Appointments with prospects in information center
  • Retention events for future residents and prospects
  • Appointments with prospects in completed community
  • Grand opening celebrated
  • Events for new leads

New Selling Tools

New Selling Tools

New Selling Tools

New Selling Tools

  • Priority brochure
  • Renderings
  • Site Plans
  • Presentation book
  • Web Site
  • Information Center DVD presentation, virtual tours
  • Scale model of community
  • Details on pricing
  • Floor plans
  • Residency Agreement
  • Charter Benefit Package
  • Construction benefits
  • Personalization process
  • Move-In Incentives
  • Price Increases
  • Resident “Ambassadors”

Lead Generation

Lead Generation

Lead Generation

Lead Generation

  • Survey
  • Event Invitations
  • Newsletters
  • Newspaper advertisements
  • Last Chance Letter
  • Priority member referrals
  • Information Center opening mailer
  • Newspaper advertisements
  • Depositor referrals
  • Depositor referrals
  • Newspaper advertisements
  • Newsletters
  • Event invitations
  • Resident referrals
  • Newspaper advertisements
  • Newsletters
  • Event Invitations
  • Networking in community
slide2

Achieve 90% – 95% Occupancy for entire community

Decision by Sponsor to redevelop community

Redevelopment Phase

Maintenance Phase

GOAL

GOAL

Achieve

Budget Occupancy Targets

Achieve Pre-sale Requirement

Heading

Sales Process

  • Appointments with prospects in community
  • Events for new leads
  • Host seminar for existing resident base to be given first opportunity
  • Follow Priority and Conversion process in similar fashion (refer to Priority & Conversion Phases)

New Selling Tools

New Selling Tools

  • Move-in Incentives
  • Resident “Ambassadors”
  • Sponsor and existing community’s reputations
  • Utilize Priority and Conversion phase tools in similar fashion (refer to Priority and Conversion Phases)

Lead Generation

Lead Generation

  • Resident Referrals
  • Newspaper advertisements
  • Newsletters
  • Event Invitations
  • Networking in Community
  • Utilize Priority and Conversion phase lead generation in similar fashion (refer to Priority and Conversion Phases)