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Analysis of Different Concepts of Marketing for an Organization

Marketing includes different techniques i.e. promotion, selling and distributing of products. Read this document to know about different roles and responsibilities involved in marketing essentials for a business. https://www.assignmentdesk.co.uk/marketing-assignment-help

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Analysis of Different Concepts of Marketing for an Organization

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  1. Marketing is necessary so that company can sell products and also purchase product in the market (Afridi, 2009). Marketing includes the different techniques that is promotion, selling and distributing of the products and services so that firm can attain the success in the competitive market.

  2. Marketing is the process of delivering and create customer value which is one of the main objective of the organization. It is a group of activities where designing the product and services, manufacturing goods, promoting the goods in a effective manner and delivering to the end consumers (Baines, Fill. and Page, 2013). The main objective of marketing is that to satisfying the need and wants of the customer and also satisfying the all stakeholder of the company like employees, suppliers, shareholders, government etc. There are various concepts of marketing which helps to achieve the organizational goals and objectives:

  3. Production concept • Product concept • Selling concept • Marketing concept • Societal marketing concept • Holistic marketing concepts •

  4. Marketing process is set of activities where all the marketing activities come together and achieve the organization goals and objectives (Baker. and Saren, 2016). There are marketing process which can help to the company that how it can make plan and strategy for their consumer and how they implement it.

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  6. PESTAnalyses SWOTAnalyses Marketing Strategies Marketing mix decisions Implementation and control Digital marketing concept • • • • • •

  7. Marketing manager of EE Limited can played a prominent role in the success of their product. For that there are various roles and responsibilities for them. The first role is conducting a marketing research for the company, so that company can knows the future needs and wants of the customers and what changes in mind of their existing customers. The next roles is the developing an effective marketing strategies so that company can achieve their long their goals and objectives in a timely manner (Boachie-Mensah, 2009). Next role for the marketing manager is that the relationship between their customer must be good. For this company can make an effective customer relationship management.

  8. Marketing manager must required that the coordination between the different functional departments of the company. There are various functional department like Finance, HR, Operations, Sales Departments. For marketing manager can communicate on the various issues for the marketing activities so that all activities can working smoothly (Blythe, 2008). Human resource is essential for the marketing manager, because they requires qualitative workforce for their department. So that coordinate with human resource department is required.

  9. Marketing is essential for each organizations. In the context of EE Limited, marketing create and adding the value for their customer through providing better and lower cost product for them as compare to their competitors. As an phone manufacturing company, there are tough competition in the market. There are lot of competitors in the market particularly in the phone manufacturing. EE Limited requires that their product must be competitive in terms of unique design, price, new technology, features, with best offers.

  10. Communication and coordination between the functional department is essential for EE Limited. Without a unified efforts a company can not achieve their organizational goals and objectives. There are various significance of interrelation between functional department (Boag, 2013). A good interrelation between the department can increase the productivity of the their activities which can help to achieve their target in timely manner. It can also help to make an unified decision making process.

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  12. Marketing is played a prominent role for create awareness about their product and services to their customers. There are following marketing strategies which can help to Tesco that are as follows: Product is an item which is satisfied the needs of the customers. Price is another element of marketing mix. The services of the company should be less costly then their competitors. This is the third element of marketing mix. In this element organization make sour that their product and services available to their target customer. In this element of marketing mix all promotional strategies are considers for promoting their product and services in an effective way. Organization need to understand customer demand according to direct, sales staff and intermediary.

  13. Human resource is a valuable asset for the company. System are important for execute the services effectively. Service delivery also important for the organization.

  14. Organization need to focuses on service of 3G and 4G because it help in video calling for their customers. EE limited need to adopt penetration pricing strategy because through this, they can set quickly. Organization consist of 3 stages that are direct, sales staff and intermediary because it uses of internet and some distribution channels for reaching out goals effectively. EE limited consider traditional techniques that are T.V., radio and newspaper.

  15. EE limited needs to provide differentiated product for earning profits for business. Organization consist of 3 levels that are manager, top and operational level for solving out any problem (Baines, Fill. and Page, 2013). it involve of risk during time of decision making process.

  16. • Afridi, F.K., 2009. Extended services marketing mix and emergence of additional marketing Ps. Journal of Managerial Sciences. 3(1). pp.137-143. • Baines, P., Fill, C and Page, K., 2013. Essentials of marketing. Oxford University Press. • Baker, M.J and Saren, M. eds., 2016. Marketing theory: a student text. Sage. • Blythe, J., 2008. Essentials of marketing. Pearson Education.

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