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Film • http://www.snagfilms.com/films/title/peter_jennings_reporting_how_to_get_fat_without_really_trying/
Food & Advertising • “Children view an average of 3 ½ hours of television commercials per week, and each year they spend the equivalent of a week watching TV ads.” (CSPI, 2003) • About half of these ads are for food.
TV Advertising for Food vs. Public Service Announcements for Fitness or Nutrition, 2005 Food ads PSAs on fitness or nutrition Average number of food ads and PSAs on fitness or nutrition seen by children per year by age: 4,400 per year Age 2-7 164 per year 7,600 per year Age 8-12 158 per year 6,000 per year Age 13-17 47 per year SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Distribution of Types of Food in TV Advertising Targeted to Children or Teens, 2005 Among all food ads targeted to children or teens, percent that are for: Breads and pastries 2% Fruit juices 1% Dairy 4% Prepared foods 4% Candy and snacks Dine-in restaurants 7% 34% Sodas & soft drinks 9% Fast food 10% Sugared cereal 28% SOURCE: Kaiser Family Foundation, Food for Thought: Television Food Advertising to Children in the United States, March 2007.
Food Advertising • Advertising budgets: CSPI, 2003
Direct Advertising & Beyond • Advertising goes beyond commericals • Product placement • School sponsorship • Contracts • Fundraising • Channel One • Contests / Coupons / Incentives
Junk Food in Schools • “74% of middle schools and 98% of senior high schools have vending machines.” (CSPI, 2004) • Who regulates this? • The USDA’s role • Competitive foods in schools
Foods in Schools • What message are our kids getting by the types of foods they can buy in school? • Financial impact of selling healthier foods in schools. • Total revenues increased