Introduction to AT&T

Introduction to AT&T Final Company Report Team Competitive Advantage Bridget Loftus, Kevin White, Alex Cortez, Jason Verges, James Klabunde, Susie Moua, David Juarez YouTube Video

AT&T’s Company Organization

Executive Suite

IT Organization

CIO Organization

CIO Divisions

CTO Organization

CTO Divisions

AT&T’s Use of Technology - Internal

In-House Developed Software B A C D E

Off The Shelf Products

Hardware

AT&T’s Use of Technology - External Telephone Line Technology DSL & VoIP Technology U-Verse Technology 2G,3G, and 4G Technology

Telephone Line Technology Carry different types of data over twisted copper wire (Analog, Digital, DSL, VoIP) Wires can transfer frequencies up to several million Gigahertz Multiplexing allows for multiple signals to be transferred over wires

Digital Subscriber Line & Voice Over IP Technology Access Internet and phone calls through Digital transmission Signal may travel over existing telephone lines Internet speeds of 768Kbps, 1.5 Mbps, 3 Mbps, and 6 Mbps

U-Verse Technology Internet Protocol Television allows for high speed Internet, T.V., and VoIP Services. Fiber Optic transfers data to the Node or Premise Additional Internet speeds of 12,18, and 24 Kbps

2G, 3G, & 4G Technologies Cellular towers provide high speed wireless transfers 2G - Edge for GSM 3G – UMTS with HSPA 4G – HSPA+ and LTE

AT&T Web Presence and Outside Appearance

AT&T Web SitePersonal

AT&T Web Site Small Business

AT&T Web Site Enterprise

AT&T Web Site About AT&T

Reaching Out to AT&T Customers “All the latest and greatest videos relating to AT&T- products, devices, services, music, sports, contests, announcements, commercials etc.” “Welcome to the official AT&T Facebook page, your resource for the latest news from AT&T! Check back often for the latest info on products and programs from AT&T. We’re also here to answer your questions and address your customer care issues.” “Your official Twitter source for ATT news and announcements.” www.facebook.com/ATT twitter.com/att www.youtube.com/ShareATT

Products AT&T: Future

Strategic, Tactical, and Operational

Strategic long term planning Transform IT through Service Realization Benefits: Improved cycle time, with higher quality and lower cost. Projected savings of $129M over the 5 year project study of this initiative starting in 2011 through 2015. Target IT awareness Campaign Education Cost Investments profits The IT Client Satisfaction Survey

Tactical Plan IT Executive Communications newsletter Design and coordinate highly complex network components supporting network integration activities. Time and Budget Forecasting Leadership, Training, and Team Building Profit and Loss Projection It leadership and business updates Weekly meetings between IT SPE and Local Support Teams (LSTs) within each Leadership team organization

Operational day to day details, specific objectives, repetitive, daily, very short term Improve security compliance Support the retail environment Identify data Customer relationships Promote the IT Competitive Advantage Up-to-date Information

Comparison

Comparison of data coverage Verizon AT&T

http://www.appleinsider.com/articles/09/11/10/att_defends_its_data_network_from_verizon_ad_attacks.html http://www.appleinsider.com/articles/09/11/10/att_defends_its_data_network_from_verizon_ad_attacks.html

http://www.deadzones.com/2010/12/better-business-bureau-gives-at-a.html http://www.deadzones.com/2010/12/better-business-bureau-gives-at-a.html

Droid vs. iPhone 4

Conclusion Very large company CIO and CTO report to the President and CEO of Operations Very strong internal and external technology usage Strong web presence Overall it is safe to say the AT&T is a leader in the technology world.

Introduction to AT&T